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Course

AI for Marketing

Use AI across content, search, ads, email, and analytics — with the judgment and guardrails that keep quality and trust intact.

Module 1 freeBeginner ~5h
Start free — How AI is really changing marketing

AI has changed marketing faster than almost any function — content is near-free to produce, search is being reshaped by AI answers, and ad platforms have gone black-box. The marketers who win aren't the ones producing the most; they're the ones with the sharpest judgment about where AI helps and where it hurts.

This practical course covers using AI well across the whole marketing stack — content, SEO in the AI-search era, ads, email, personalization, analytics — plus the brand, legal, and disclosure guardrails that protect you. Current as of 2026.

What you'll be able to do

  • Apply AI across content, SEO, ads, email, and analytics
  • Adapt SEO for AI search (GEO/AEO) and zero-click
  • Protect brand voice and avoid legal/hallucination pitfalls
  • Measure the real ROI of AI in marketing
AI marketingGEO/AEOContent strategyBrand safetyMarketing analytics

Curriculum

Module 1: Foundations

Free

How AI changes marketing, the stack, prompting for marketing, and protecting brand voice.

Module 2: Content & Search

Premium

Content at scale, SEO in the AI-search era (GEO/AEO), repurposing, and keeping quality.

  • Creating content at scale (without tanking quality)15 min
  • SEO in the AI-search era (GEO/AEO)18 min
  • Repurposing: one asset into many12 min
  • Quality, originality, and E-E-A-T12 min

Module 3: Ads, Social & Email

Premium

AI ad platforms, social and short-form video, email/lifecycle, and personalization.

  • AI in ad platforms: feeding the algorithm15 min
  • Social and short-form video with AI12 min
  • Email and lifecycle marketing with AI12 min
  • Personalization and first-party data12 min

Module 4: Strategy, Measurement & Responsibility

Premium

Research, analytics, measuring AI ROI, and marketing responsibly with AI.

  • Research and competitive intelligence with AI12 min
  • Analytics and reporting with AI12 min
  • Measuring the real ROI of AI in marketing12 min
  • Marketing responsibly with AI12 min

Get the full course — one-time $29.

Start Module 1 free today. Buy once for lifetime access to the remaining 3 modules — no subscription.

One-time payment · lifetime access
Hand-written & fact-checked Certificate on completion Module 1 free

Want all 53? Get the All-Access Bundle for $99 — one purchase, every course.

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