AI for Marketing
Use AI across content, search, ads, email, and analytics — with the judgment and guardrails that keep quality and trust intact.
AI has changed marketing faster than almost any function — content is near-free to produce, search is being reshaped by AI answers, and ad platforms have gone black-box. The marketers who win aren't the ones producing the most; they're the ones with the sharpest judgment about where AI helps and where it hurts.
This practical course covers using AI well across the whole marketing stack — content, SEO in the AI-search era, ads, email, personalization, analytics — plus the brand, legal, and disclosure guardrails that protect you. Current as of 2026.
What you'll be able to do
- Apply AI across content, SEO, ads, email, and analytics
- Adapt SEO for AI search (GEO/AEO) and zero-click
- Protect brand voice and avoid legal/hallucination pitfalls
- Measure the real ROI of AI in marketing
Curriculum
Module 1: Foundations
FreeHow AI changes marketing, the stack, prompting for marketing, and protecting brand voice.
Module 2: Content & Search
PremiumContent at scale, SEO in the AI-search era (GEO/AEO), repurposing, and keeping quality.
- Creating content at scale (without tanking quality)15 min
- SEO in the AI-search era (GEO/AEO)18 min
- Repurposing: one asset into many12 min
- Quality, originality, and E-E-A-T12 min
Module 3: Ads, Social & Email
PremiumAI ad platforms, social and short-form video, email/lifecycle, and personalization.
- AI in ad platforms: feeding the algorithm15 min
- Social and short-form video with AI12 min
- Email and lifecycle marketing with AI12 min
- Personalization and first-party data12 min
Module 4: Strategy, Measurement & Responsibility
PremiumResearch, analytics, measuring AI ROI, and marketing responsibly with AI.
- Research and competitive intelligence with AI12 min
- Analytics and reporting with AI12 min
- Measuring the real ROI of AI in marketing12 min
- Marketing responsibly with AI12 min
Get the full course — one-time $29.
Start Module 1 free today. Buy once for lifetime access to the remaining 3 modules — no subscription.
Want all 53? Get the All-Access Bundle for $99 — one purchase, every course.