AI for Customer Support
Deploy AI in support the right way — resolve more, frustrate no one, and never let a bot invent a policy.
AI can resolve routine tickets instantly and give your agents superpowers — or it can frustrate customers, invent false policies, and land your company in legal trouble. The high-profile failures (and the Air Canada ruling) show the stakes.
This practical course teaches support agents, managers, and CX leaders to deploy AI where it genuinely helps — ticket resolution, agent assist, knowledge, QA — while keeping the human empathy, escalation paths, and accuracy that protect the customer relationship. Grounded in current 2026 practice and the real cautionary cases.
What you'll be able to do
- Deploy AI to resolve routine tickets and assist human agents
- Ground AI answers in your knowledge base to prevent hallucination
- Design escalation and human handoff that customers don't resent
- Measure resolution honestly and avoid the trust-destroying failures
Curriculum
Module 1: Foundations
FreeHow AI changes support, the tool stack, deflection vs. resolution, and the blended human+AI model.
Module 2: AI Answering Customers
PremiumAI agents resolving tickets, grounding in your knowledge base, escalation, and agent-assist copilots.
- AI agents that resolve tickets15 min
- Grounding AI answers in your knowledge base15 min
- Escalation and human handoff12 min
- Agent assist: AI copilots for human agents12 min
Module 3: Quality & Insight
PremiumAI QA at scale, voice-of-customer, knowledge base management, and the metrics that matter.
- AI quality assurance at scale12 min
- Voice-of-customer from every conversation12 min
- Managing the knowledge base in the AI era12 min
- The metrics that matter12 min
Module 4: Responsible Support
PremiumHallucination and liability, tone/brand/accessibility, the human balance, and the future.
- Hallucination and legal liability15 min
- Tone, brand, and accessibility12 min
- The human balance in support12 min
- The future of AI support10 min
Get the full course — one-time $29.
Start Module 1 free today. Buy once for lifetime access to the remaining 3 modules — no subscription.
Want all 53? Get the All-Access Bundle for $99 — one purchase, every course.