AI Search & GEO: Getting Found in the AI Era
Search now answers with AI, not just blue links. Learn how ChatGPT, Google AI Overviews, and Perplexity choose what to cite — and how to make your business the answer, honestly and effectively.
Search is changing under our feet. Google shows AI Overviews, ChatGPT and Perplexity answer questions directly, and people click fewer links than they used to. That's created a scramble around 'GEO' (Generative Engine Optimization) and a lot of hype. This course cuts through it: how AI answer engines actually retrieve and cite sources, what genuinely helps you get surfaced (backed by evidence, not vendor spin), and what's speculative.
It's honest throughout — the terminology is still settling, the exact citation logic is proprietary, and the traffic numbers are contested. You'll learn the proven tactics from real research, the plausible-but-unproven ones, and what to avoid. The core truth: this is mostly an extension of good SEO and genuinely helpful content, not a magic new discipline — and Google's rules still apply. A strong fit if you've taken our SEO or marketing courses. Module 1 is free.
What you'll be able to do
- Explain how AI search (AI Overviews, ChatGPT, Perplexity) retrieves and cites sources
- Use the terms GEO, AEO, and LLMO correctly — and see through the hype
- Apply what actually helps you get cited: SEO fundamentals, E-E-A-T, brand mentions, clear structure
- Separate proven tactics from plausible-but-unproven ones, and avoid what backfires
- Measure AI-search visibility (as far as it's possible) and build a sensible GEO action plan
Curriculum
Module 1: The New Search Landscape
FreeFrom blue links to AI answers, the GEO/AEO/LLMO terms, how AI picks sources, and the zero-click reality.
Module 2: What Actually Helps You Get Cited
PremiumSEO fundamentals still win, E-E-A-T and trust, brand mentions, and clear answer-first structure.
- SEO fundamentals still win11 min
- E-E-A-T and trust signals11 min
- Brand mentions and off-site authority11 min
- Clear structure and answering directly11 min
Module 3: GEO Tactics — Proven vs. Plausible
PremiumThe controlled research on what works, question-and-answer content, getting mentioned widely, and what to avoid.
- What the research actually proves11 min
- Question-and-answer content10 min
- Getting mentioned across the web11 min
- What not to do10 min
Module 4: Measure & Stay Ahead
PremiumMeasuring AI visibility, tracking AI referrals, whether SEO is dead, and your GEO action plan.
- Measuring AI visibility (honestly)11 min
- Tracking AI referral traffic10 min
- Is SEO dead? (No — here's the reframe)10 min
- Your GEO action plan11 min
Get the full course — one-time $29.
Start Module 1 free today. Buy once for lifetime access to the remaining 3 modules — no subscription.
Want all 53? Get the All-Access Bundle for $99 — one purchase, every course.