Warmly

Website visitor de-anonymization and signal-based outreach for revenue teams.

Hand-reviewed by the Toolglade team·Updated Aug 2026

sales#visitor-identification#intent-signals#sales#outbound-automation

Free plan Claimed API Teams

Toolglade’s take

Warmly is a capable entry in the crowded visitor-identification and signal-based selling space, and its free tier makes it easy to test. Its usefulness is closely tied to how much website traffic a team has and how accurately visitors can be matched, which varies by audience. Teams with meaningful inbound traffic can turn it into pipeline; teams with little traffic will see limited value. Buyers should validate match rates on their own site before committing to the paid tiers, which start meaningfully high.

About Warmly

Warmly is a signal-based revenue platform that de-anonymizes website visitors, tracks intent signals and automates outreach across email, LinkedIn and chat. It targets SMB and mid-market teams looking to capture demand from existing website traffic rather than run large cold-outbound programs. A free plan de-anonymizes a limited number of visitors, while paid plans support higher volumes. Its value depends heavily on website traffic and match accuracy.

Warmly is a signal-based revenue platform focused on de-anonymizing website visitors and orchestrating outreach based on intent. It reveals which companies and, in some cases, which people are visiting a website, layers in intent signals such as job changes and content engagement, and triggers automated or human follow-up across email, LinkedIn and live chat. The platform is aimed at small and mid-market revenue teams that want to capture demand from existing website traffic rather than run large cold-outbound programs. It offers a free plan that de-anonymizes a limited number of visitors per month, with paid plans priced for teams that need higher volumes and more automation. Warmly competes in a crowded visitor-identification and signal space, and its value depends heavily on website traffic volume and match rates. Teams with strong inbound traffic tend to get more from it than those with little traffic. Buyers should evaluate identification accuracy against their own audience before committing.

TL;DR

Warmly de-anonymizes website visitors, monitors intent signals and automates outreach across email, LinkedIn and chat. It targets SMB and mid-market revenue teams that want to capture demand from existing traffic. A free plan de-anonymizes a limited number of visitors, with paid plans reportedly starting around $900/month. Its value depends heavily on website traffic volume and match accuracy. It competes in a crowded visitor-identification space.

Company overview

Warmly was founded in 2020 by Maximus Greenwald and Carina Pontillo, building a signal-based revenue platform centered on website visitor identification and outreach orchestration.

The company targets SMB and mid-market teams and has positioned itself around capturing inbound demand and acting on intent signals in real time.

Product features

Warmly's core features include website visitor de-anonymization, intent-signal monitoring (including Bombora topics and job changes), and automated outreach across email, LinkedIn and live chat. It integrates with Salesforce, HubSpot, Slack and outreach tools.

Playbooks and alerts let teams prioritize and engage in-market accounts, with an API for deeper integration.

Target market

Warmly primarily serves SMB and mid-market revenue teams with meaningful website traffic that want to convert anonymous visitors into pipeline. It is less useful for teams with low traffic or pure cold-outbound operations.

Buyer personas

End users

Sales reps, SDRs and marketers who act on visitor and intent alerts.

Buyers

Heads of sales, demand generation or revenue operations leaders.

Key influencers

Marketing operations and RevOps staff who manage website tracking and CRM.

Ideal customer profile

An SMB or mid-market B2B company with meaningful website traffic that wants to identify anonymous visitors and act on intent signals to build pipeline.

Funding & performance

Warmly has raised a reported total of around $17 million in Series A funding, including an initial $11 million Series A in October 2023 with investors such as Felicis, NFX, Y Combinator and Zoom, and a $6 million Series A+ round led by RTP Global.