11x

11x builds AI digital workers for sales, led by Alice, an AI SDR that researches and runs multichannel outbound, and Julian, an AI phone agent. It aims to automate the outbound SDR function. The company is well-funded but has faced scrutiny over past marketing claims, reported churn and a leadership change. Pricing is sales-led with high minimum contracts and no free tier, so a hands-on pilot is advisable.

11x sells AI "digital workers" for go-to-market teams, most notably Alice, an AI sales development rep that researches prospects and runs multichannel outbound, and Julian, an AI phone/voice agent. The pitch is that these agents can automate much of the outbound SDR function, generating and qualifying pipeline with minimal human involvement. The company is well-funded and high-profile, but it has also faced significant scrutiny. A TechCrunch investigation in early 2025 raised questions about inflated customer logos and contested revenue figures, and the company has dealt with reported churn and leadership changes, entering 2026 under a new CEO. 11x has since positioned Alice 2.0 as a genuine rebuild with improved architecture. 11x does not publish clear pricing and typically sells annual contracts with minimum commitments reported in the $50,000 to $60,000 range for the first year. Buyers should approach with realistic expectations: reviews frequently cite generic output, the need for careful prompt and workflow setup, and variable results. It is best evaluated with a hands-on pilot against a team's own data before committing.