Magic Hour

Magic Hour is an all-in-one AI creative studio offering more than 100 tools for video, image, and audio generation and editing, with free core tools, rollover credits, and a full REST API on paid plans.

Magic Hour is a Y Combinator-backed AI creative platform that consolidates a large catalog of generation and editing tools into a single studio. Instead of stitching together separate apps for text-to-video, face swap, image generation, and dubbing, users work from one account and one credit balance across more than 100 tools spanning video, image, and audio. The product leans into breadth and accessibility: supported core tools can be tried in the browser without an account, image outputs are watermark-free even on the free tier, and credits roll over indefinitely rather than expiring monthly. For production and automation, Magic Hour exposes a REST API with SDKs for Python, Node, Go, and Rust, plus a library of more than 10,000 templates sized for common social and marketing channels. It reports use by 3.8 million-plus creators and 2,000-plus teams, and its face swap and NBA-style hype edits have drawn notable attention. Magic Hour is best understood as a generalist rather than a single-model specialist. Its value is convenience and range: one subscription unlocks every tool at the same usage tier, and paid plans include commercial rights and API access. Buyers who need a single deep capability or self-hosting will look elsewhere, but for creators who want many AI media tools in one place, it is a strong pick.