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Moonvalley (Marey)

Cinematography-grade AI video generation trained entirely on licensed footage

video#ai video#text to video#licensed data#filmmaking
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About Moonvalley (Marey)

Marey is Moonvalley's AI video model trained entirely on licensed footage, offering commercially safe text-to-video and image-to-video for professional filmmakers.

Marey is Moonvalley's flagship generative video model, designed to give filmmakers a tool they can safely use in commercial production. Its central differentiator is provenance: roughly 80% of its training data was licensed directly from filmmakers, agencies and archives (including partnerships with platforms like Vimeo), which sharply reduces copyright exposure compared with models trained on scraped internet video. The model handles both text-to-video and image-to-video generation, supports multiple aspect ratios, and emphasizes cinematic, controllable output with a stylized visual voice rather than pure photorealism. It has been used in pilots by studios and ad agencies and by Moonvalley's in-house studio, and it is now publicly available on a credit basis. Moonvalley positions Marey against tools like Sora and Veo by competing on ethics, licensing and filmmaker-grade control rather than raw scale. For professional users worried about rights clearance, that positioning is the key draw; casual users may find it more specialized and less plug-and-play than mainstream consumer generators.

TL;DR

Moonvalley's Marey is a filmmaker-grade AI video model trained entirely on licensed data, positioned as a commercially safe alternative to scraped-data generators.

Company overview

Moonvalley is an AI research company building generative video for professional filmmaking, with an in-house studio (Asteria, formerly XTR) that dogfoods the technology. Its flagship model Marey launched as a commercially safe, licensed-data video generator.

The company differentiates on ethics and rights clearance, targeting studios and agencies wary of copyright exposure from mainstream models.

Product features

Marey supports text-to-video and image-to-video, multiple aspect ratios and cinematic controls, with a stylized visual voice suited to production. Around 80% of its training data was licensed from filmmakers, agencies and archives.

It has been used in studio and agency pilots and is publicly available on a credit basis, competing with Sora and Veo on licensing and filmmaker control rather than scale.

Target market

Marey targets professional filmmakers, advertising agencies and studios that need controllable, rights-cleared AI video.

Buyer personas

End users

Filmmakers, editors and creatives generating video content.

Buyers

Studio and agency leads procuring commercially safe AI video.

Key influencers

Cinematography communities, ad-industry decision makers.

Ideal customer profile

A studio or agency that needs professional, controllable AI video with clear licensing and reduced copyright risk.

Funding & performance

Moonvalley has raised venture funding, including reported rounds in 2025; verify current funding details with the vendor.

Pros & cons

Pros

  • Trained entirely on licensed footage, reducing legal risk
  • Supports text-to-video and image-to-video
  • Cinematic, controllable output for filmmakers
  • Multiple aspect ratios
  • Adopted in studio and agency pilots
  • Clear positioning for commercial safety

Cons

  • Credit-based pricing can get costly at scale
  • Stylized rather than fully photorealistic
  • More specialized than consumer video tools
  • No free tier for unlimited exploration
  • Newer model still maturing versus giants like Veo

Pricing plans

Creator
Credit-based / month
  • Text-to-video and image-to-video
  • Credit allotment for generations
  • Multiple aspect ratios
Studio / Enterprise
Contact sales
  • Higher credit volumes
  • Team features
  • Commercial licensing support

Key features

Team collaboration
Input types
text, image
Output types
video
Best For
filmmakers, ad agencies, studios

Compare key features

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Feature
Moonvalley (Marey)
LTX Studio
Google Veo
Pricing
Paid
Freemium
Freemium
Free plan
No
Yes
Yes
Free trial
Yes
Yes
No
API
No
Yes
Yes
Team support
Yes
Yes
No

Frequently asked questions

What makes Marey different from Sora or Veo?+

Marey is trained entirely on fully licensed footage, positioning it as commercially safe for professional production.

Does Marey do image-to-video?+

Yes, it supports both text-to-video and image-to-video generation.

Is Marey photorealistic?+

It emphasizes a stylized, cinematic visual voice with strong control rather than pure photorealism.

Who is Marey aimed at?+

Professional filmmakers, ad agencies and studios that need rights-cleared, controllable AI video.

Is there a free plan?+

Marey uses credit-based paid access; verify current trial or free-credit availability with Moonvalley.

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