SE Ranking

All-in-one SEO platform with rank tracking and AI search visibility

Hand-reviewed by the Toolglade team·Updated Aug 2026

seo#seo#rank tracking#keyword research#site audit

Free trial Claimed API Teams Browser extension

Toolglade’s take

SE Ranking delivers most of what agencies and SMBs need from an SEO suite at a noticeably lower price than Semrush or Ahrefs, and its rank tracker and white-label reports are genuinely strong. The new AI Search add-on is a smart move as search fragments across answer engines. Its backlink and keyword databases are still smaller than the top incumbents, which matters for enterprise research. Watch the add-on costs, which can erode the price advantage.

About SE Ranking

SE Ranking is an affordable all-in-one SEO platform offering rank tracking, keyword and competitor research, site audits, backlinks, and AI search visibility tracking with white-label reporting.

SE Ranking bundles the core jobs of an SEO professional into one platform: daily rank tracking, keyword research, competitor analysis, technical site audits, backlink monitoring, and content optimization. Its rank tracker is a standout, with granular location and device targeting, and the platform is well liked by agencies for its white-label reporting. As search shifts toward AI, SE Ranking has added an AI Search add-on that monitors visibility in AI Overviews and answer engines, detecting when a brand is mentioned or cited in AI-generated responses. This positions it alongside dedicated AI-visibility tools while keeping traditional SEO in the same dashboard. Pricing is a major draw: the Core plan starts around $103/month with meaningful limits, undercutting the premium incumbents while covering most needs. Add-ons for AI Search and agency features can raise the bill, and very large enterprises may still prefer the deeper databases of Ahrefs or Semrush, but for freelancers, SMBs, and agencies it offers strong value.

TL;DR

SE Ranking is an affordable all-in-one SEO platform with strong rank tracking, full research and audit tools, and new AI search visibility features, aimed at agencies and SMBs.

Company overview

SE Ranking is an SEO software company founded in 2013 that has grown into a full-featured platform used by agencies, freelancers, and in-house teams worldwide. It competes on breadth and price against larger incumbents.

The company has continually expanded its toolset, adding local SEO, content marketing, and most recently AI search visibility tracking to keep pace with how search is evolving.

Product features

SE Ranking covers rank tracking, keyword research, competitor analysis, technical site audits, backlink monitoring, and content tools in one dashboard. Its rank tracker offers granular location and device targeting.

The AI Search add-on tracks visibility in AI Overviews and answer engines, while white-label reporting, GA4 and Search Console integration, and an Agency Pack support client-facing work. An API and browser extension extend the platform.

Target market

SE Ranking targets SEO agencies, freelancers, and small-to-midsize businesses that want comprehensive SEO capabilities without paying premium incumbent prices.

Buyer personas

End users

SEO specialists, content marketers, and freelancers running keyword research, audits, and rank tracking.

Buyers

Agency owners and marketing managers selecting an affordable SEO suite.

Key influencers

SEO consultants and marketing leads recommending tooling.

Ideal customer profile

An SEO agency or SMB that needs full-workflow SEO tooling and client reporting at a lower price point than Ahrefs or Semrush, with growing interest in AI search visibility.

Funding & performance

SE Ranking is a privately held, bootstrapped-style company and does not publicly disclose significant venture funding. Verify current ownership and financials with the company.

Pros & cons

Pros

Significantly cheaper than Semrush and Ahrefs
Powerful, granular rank tracker
Strong white-label reporting for agencies
New AI search visibility tracking
Covers the full SEO workflow
Good local SEO tools

Cons

Backlink and keyword databases smaller than incumbents
AI Search and agency add-ons raise the cost
No free plan, only a trial
Interface can feel dense to new users
Enterprise research depth still trails Ahrefs

Pricing plans

Core

$103.20 / month

10 projects
500 keywords daily tracking
1 manager seat
Site audit
Keyword and competitor research

Growth

$223.20 / month

More projects and keywords
Additional seats
Advanced reporting
Historical data

Enterprise

Custom

Highest limits
Priority support
Custom onboarding
Advanced API access

AI Search add-on

$71.20+ / month

AI Overview tracking
Brand mention detection
Answer engine visibility

Key features

API

Browser extension

Team collaboration

Multi-language

Integrations

Google Analytics, Google Search Console, Looker Studio, Zapier, Google Business Profile

Input types

text

Output types

text

Best For

seo agencies, freelance seos, small businesses, content marketers

Compare key features

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Feature

SE Ranking

Outranking

Alli AI

Pricing

Paid

Free plan

Free trial

Yes

API

Yes

Team support

Yes

Frequently asked questions

Is SE Ranking cheaper than Semrush?+

Yes, SE Ranking is positioned as a more affordable alternative, with its Core plan starting around $103/month, undercutting the premium incumbents for comparable core features.

Does SE Ranking track AI search visibility?+

Yes, an AI Search add-on monitors AI Overviews and answer engines, detecting brand mentions and citations in AI-generated responses.

Is there a free plan?+

SE Ranking does not offer a permanent free plan, but it provides a free trial so you can test the platform before subscribing.

Is SE Ranking good for agencies?+

Yes, agencies favor its white-label reporting, multi-project management, and the optional Agency Pack for client-facing work.

How accurate is the rank tracker?+

SE Ranking's rank tracker is well regarded, offering daily updates with granular location and device targeting for reliable position data.

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