Frase

Frase is an SEO content optimization tool that combines SERP research, content briefs and AI writing in a single editor. The platform is designed to shorten the workflow from keyword to optimized, publish-ready article.\n\nOver time Frase has expanded beyond content optimization into AI writing and, more recently, tracking of brand mentions across generative AI search engines, reflecting the shift toward answer-engine optimization.

Frase analyzes the top search results for a query to build content briefs with headings, questions and topic recommendations, then scores drafts against a topic model to guide on-page optimization. Its AI writer can generate titles, meta descriptions, introductions, paragraphs and full drafts.\n\nMore recent additions include AI Visibility tracking across engines such as ChatGPT, Gemini, Perplexity and Claude, plus generative-engine-optimization features that in 2026 were included across plans rather than sold as a separate add-on.

Frase targets content marketers, SEO specialists, freelance writers, agencies and in-house content teams who produce search-optimized articles at scale and want research, briefing and optimization in one tool.

Frase is a smaller, product-led SaaS company and has not publicly disclosed major venture funding rounds; it operates primarily on subscription revenue. No verified large venture financing details are publicly confirmed.