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Daydream
AI-powered fashion search and discovery for brands and retailers
Claimed API Mobile app
Toolglade’s take
Daydream is one of the more notable new entrants in AI shopping, backed by a large seed round and led by an experienced ecommerce team, and its Powered by Daydream program signals a real pivot toward being a B2B discovery technology partner for fashion brands. The technology is promising, but it is early: the brand roster is still growing and there is no public pricing. Fashion retailers should treat it as an emerging partnership and validate results in a pilot. Not a self-serve tool for small merchants.
About Daydream
Daydream is an AI-powered fashion search and discovery company founded by former Stitch Fix COO Julie Bornstein. It uses generative AI, machine learning, and computer vision for natural-language and visual product discovery, and offers a Powered by Daydream program that brings this technology to brands' and retailers' own sites. It is a B2B partnership-based, enterprise-oriented product rather than a self-serve tool.
Daydream is an AI shopping company focused on fashion, founded by former Stitch Fix COO Julie Bornstein and a team of ecommerce and technology veterans. It replaces the traditional search bar with conversational, natural-language search and visual discovery, using generative AI, machine learning, and computer vision to surface personalized results. Beyond its consumer experience, Daydream has launched Powered by Daydream, a program that brings its natural-language search and visual discovery technology directly to fashion brands' and retailers' own websites. Early participants include a range of contemporary and luxury fashion labels, with additional brands signed on to the program. As a well-funded, relatively new entrant, Daydream is positioned at the frontier of AI-driven product discovery for fashion. It is primarily a B2B technology partner for brands seeking modern, intent-based discovery experiences, and pricing is enterprise/partnership-based rather than published self-serve tiers.
TL;DR
Daydream is an AI-powered fashion search and discovery company founded by former Stitch Fix COO Julie Bornstein. It uses generative AI and computer vision for natural-language and visual product discovery, and its Powered by Daydream program brings the technology to brands' own sites. It is well funded but early, with a growing brand roster and no public pricing. It fits fashion brands piloting AI-native discovery, not small self-serve merchants.
Company overview
Daydream is a venture-backed AI shopping startup focused on fashion, launched with an experienced founding team led by Julie Bornstein. It set out to reinvent online fashion shopping around conversational, intent-based discovery rather than keyword search.
The company has expanded from a consumer experience toward a B2B technology model via Powered by Daydream, partnering with fashion brands and retailers to deploy its discovery technology on their own sites.
Product features
Daydream combines generative AI, machine learning, and computer vision to deliver natural-language search, visual discovery, and personalized fashion recommendations. Through Powered by Daydream, brands can embed this discovery technology into their storefronts.
The product is specialized for fashion catalogs, emphasizing intent understanding and visual similarity rather than generic keyword matching.
Target market
Fashion brands and retailers, including contemporary and luxury labels, seeking modern AI-native search and discovery experiences for their online stores.
Buyer personas
End users
Fashion shoppers using natural-language and visual discovery on brand sites.
Buyers
Ecommerce and digital leaders at fashion brands and retailers.
Key influencers
Merchandising, UX, and technology teams evaluating discovery solutions.
Ideal customer profile
A fashion brand or retailer with a substantial catalog that wants to modernize product discovery with AI-native, intent-based search and is open to a partnership engagement.
Funding & performance
Daydream raised a reported $50M seed round from investors including Forerunner Ventures, Index Ventures, Google Ventures, and True Ventures, with total funding reported around $53M across two rounds. Verify current figures with the company.
Pros & cons
Pros
- AI-native, intent-based fashion discovery experience
- Founded and led by an experienced ecommerce team
- Well funded, enabling continued development
- Powered by Daydream extends the tech to brands' own sites
- Combines natural-language and visual/computer-vision search
- Growing roster of contemporary and luxury fashion partners
- Focused specialization in fashion rather than generic search
Cons
- Early-stage with a still-growing brand roster
- No public self-serve pricing; partnership-based only
- Fashion-specific, not general ecommerce
- B2B integration effort required to deploy
- Limited independent, long-term performance data so far
- Not suitable for small merchants wanting plug-and-play
Pricing plans
Powered by Daydream (partnership)
Custom
- Natural-language search
- Visual discovery
- Catalog integration
- Scoped per partner
Key features
API
Mobile app
Integrations
Brand ecommerce sites, Product catalogs, Fashion retail platforms
Input types
text, image
Output types
text, image
Best For
Fashion brand search and discovery, Natural-language shopping experiences, Visual product discovery, Modern ecommerce personalization
Compare key features
View all alternatives →Feature
Daydream
Creatify
10Web
Pricing
Paid
Freemium
Paid
Free plan
No
Yes
No
Free trial
No
Yes
No
API
Yes
No
Yes
Team support
No
Yes
Yes
Frequently asked questions
Who founded Daydream?+
Daydream was founded by former Stitch Fix COO Julie Bornstein, alongside co-founders with backgrounds in ecommerce and technology, giving it experienced leadership in the fashion retail space.
What is Powered by Daydream?+
Powered by Daydream is a program that brings Daydream's natural-language search and visual discovery technology directly to fashion brands' and retailers' own websites, rather than only through Daydream's consumer experience.
Is Daydream only for fashion?+
Yes. Daydream specializes in fashion search and discovery, using computer vision and generative AI tuned to apparel and accessories, so it is not a general-purpose ecommerce search tool.
Can small stores use Daydream?+
It is a B2B, partnership-based offering aimed at fashion brands and retailers, so it is not a self-serve tool for small merchants and requires direct engagement.
How much does Daydream cost?+
Daydream does not publish pricing. Commercial terms are scoped per partner through its Powered by Daydream program, so brands must contact the company for a quote.
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