Nosto

AI-powered commerce experience platform for personalization and search

Hand-reviewed by the Toolglade team·Updated Aug 2026

ecommerce#ecommerce personalization#product recommendations#site search#merchandising

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Toolglade’s take

Nosto is a capable, mature commerce experience platform, and retailers with real traffic and a sizable catalog often see meaningful lifts from its personalization and search. Unifying customer, product, and content data into one AI layer is a genuine strength, and the Huginn agent adds a proactive angle. Pricing is quote-based and revenue-linked, which suits mid-market and enterprise but excludes small stores. Expect a real implementation effort to get full value.

About Nosto

Nosto is an AI commerce experience platform that unifies customer, product, and content data to personalize recommendations, search, merchandising, and content for mid-market and enterprise retailers.

Nosto helps online retailers move beyond one-size-fits-all storefronts by personalizing the entire shopping journey. Its core, experience.AI, unifies customer behavior, product data, and content so the platform can serve individualized recommendations, personalized search results, dynamic category merchandising, and tailored on-site content in real time. The platform spans several connected capabilities: AI product recommendations, intent-aware search, category and merchandising automation using performance rules, on-site content personalization, and testing. Its Huginn AI agent operates continuously to uncover revenue opportunities and answer merchandising questions, positioning Nosto as an active assistant rather than just a rules engine. Nosto is aimed at mid-market and enterprise merchants, and pricing reflects that: it is quote-based, often tied to revenue and traffic, with mid-market plans commonly starting around several hundred to a couple thousand dollars per month and enterprise negotiated. It delivers strong results for retailers with the traffic and catalog to benefit, but it is not a fit for small stores or those wanting transparent, self-serve pricing.

TL;DR

Nosto is an AI commerce experience platform unifying customer, product, and content data to personalize recommendations, search, and merchandising for mid-market and enterprise retailers.

Company overview

Nosto is a commerce experience platform founded in 2011 with roots in Helsinki and offices internationally. It has grown into a well-established personalization vendor serving thousands of online retailers.

The company has expanded from product recommendations into a broader suite spanning search, merchandising, and content personalization, most recently adding the Huginn AI agent to proactively drive revenue.

Product features

Nosto's experience.AI core unifies customer, product, and content data to power personalized recommendations, intent-aware search, and automated category merchandising. On-site content personalization and experimentation extend the suite.

The Huginn AI agent runs continuously to surface opportunities and answer merchandising questions, while broad integrations with major ecommerce platforms and an API support deployment across the storefront.

Target market

Nosto targets mid-market and enterprise ecommerce retailers with significant traffic and catalog depth who want unified, AI-driven personalization and search.

Buyer personas

End users

Merchandisers, ecommerce managers, and CRO specialists configuring experiences.

Buyers

Heads of ecommerce and digital directors selecting a personalization platform.

Key influencers

Ecommerce agencies and platform architects assessing integration.

Ideal customer profile

A mid-market or enterprise online retailer with substantial traffic and a large catalog that wants to unify data and personalize discovery, search, and merchandising.

Funding & performance

Nosto has raised over $60 million in venture funding across multiple rounds from investors including Topia and others. Verify current figures with the company.

Pros & cons

Pros

Unifies customer, product, and content data
Strong personalized recommendations and search
Huginn AI agent proactively finds opportunities
Category merchandising automation
Broad ecommerce platform integrations
Proven at mid-market and enterprise scale

Cons

Quote-based, revenue-linked pricing lacks transparency
Not suitable for small stores
Implementation requires real effort
Overkill for thin catalogs or low traffic
No self-serve trial

Pricing plans

Custom

Revenue and traffic-based pricing
Personalization and search
Merchandising automation
Huginn AI agent
Enterprise integrations and support

Key features

API

Team collaboration

Multi-language

Integrations

Shopify, Shopify Plus, BigCommerce, Magento, Salesforce Commerce Cloud, Klaviyo

Input types

text

Output types

text

Best For

mid-market retailers, enterprise ecommerce, online merchants, merchandising teams

Compare key features

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Feature

Nosto

Klevu

Hypotenuse AI

Pricing

Contact for pricing

Paid

Free plan

Free trial

Yes

API

Yes

Team support

Yes

Frequently asked questions

What does Nosto do?+

Nosto personalizes ecommerce experiences, including product recommendations, search, category merchandising, and on-site content, using unified customer, product, and content data.

What is Huginn?+

Huginn is Nosto's AI agent that operates continuously to uncover revenue opportunities, answer merchandising questions, and enhance customer interactions.

How much does Nosto cost?+

Pricing is custom and quote-based, generally tied to revenue and traffic, with mid-market plans often starting in the hundreds to low thousands of dollars per month.

Which platforms does Nosto integrate with?+

Nosto integrates with platforms including Shopify, Shopify Plus, BigCommerce, Magento, and Salesforce Commerce Cloud.

Is Nosto suitable for small stores?+

Not really; its value and pricing are geared toward mid-market and enterprise retailers with meaningful traffic and catalog size.