Flick

AI social media assistant for content, captions, hashtags and scheduling

Hand-reviewed by the Toolglade team·Updated Aug 2026

social-media#social media ai#caption generator#hashtag research#content planning

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Toolglade’s take

Flick's Iris assistant is a genuinely useful cure for the blank-page problem, learning your voice to speed up ideation and captions. Its hashtag research heritage still shows in solid discovery tools. Pricing is friendly for solo creators, but the Solo plan's post cap pushes active users to Pro, and collaboration and analytics are lighter than team-focused suites. For individual creators and small businesses, it is a smart, affordable AI helper.

About Flick

Flick is an AI social media assistant centered on Iris, which generates content ideas and captions in your brand voice, paired with hashtag research, scheduling, and analytics.

Flick started as an Instagram hashtag tool and has grown into a broader AI-first social media assistant. Its centerpiece is Iris, an AI that learns your brand voice and helps generate content ideas, write and repurpose captions, and turn a single idea into a batch of posts, reducing the blank-page problem that slows down consistent posting. Around the AI, Flick offers hashtag research and analytics, a content scheduler and planner, and performance insights. It supports the major creator networks including Instagram, TikTok, LinkedIn, and Facebook, making it a practical hub for people who manage their own social presence without a large team. Flick is priced for individuals and small operators, with a Solo plan around $14/month and a Pro plan around $30/month, plus a 7-day trial. The Solo tier caps monthly posts, so active creators will want Pro. It is a focused, affordable option for creators who want AI help with ideation and captions, though larger teams may find its collaboration and analytics comparatively light.

TL;DR

Flick is an AI social media assistant built around Iris for content ideation and captions, plus hashtag research and scheduling, aimed at creators and small businesses.

Company overview

Flick is a UK-based social media software company that began as an Instagram hashtag tool and evolved into an AI-first content assistant. It serves creators, solopreneurs, and small businesses.

The company has leaned into AI with its Iris assistant, differentiating on brand-voice ideation and caption generation while retaining its hashtag research roots.

Product features

Flick centers on the Iris AI assistant, which generates content ideas and captions in a learned brand voice and repurposes posts. It pairs this with hashtag research, a content scheduler and planner, and analytics.

The platform supports Instagram, TikTok, LinkedIn, and Facebook, and includes a mobile app and light collaboration features suited to individuals and small teams.

Target market

Flick targets individual content creators, solopreneurs, and small businesses who manage their own social presence and want AI assistance with ideation, captions, and hashtags.

Buyer personas

End users

Content creators and solo social media managers writing and scheduling posts.

Buyers

Small-business owners and freelancers choosing an affordable social tool.

Key influencers

Creator-economy communities and social media consultants.

Ideal customer profile

An individual creator or small business posting regularly on Instagram and other networks who wants AI help with ideas, captions, and hashtags at a low monthly cost.

Funding & performance

Flick has raised early-stage venture funding but does not publicly disclose large rounds. Verify current financials with the company.

Pros & cons

Pros

Iris AI learns and matches your brand voice
Strong hashtag research heritage
Affordable plans for solo creators
Content ideation reduces blank-page friction
Multi-platform scheduling
Clean, focused interface

Cons

Solo plan caps monthly posts
Collaboration features are light for larger teams
Analytics less deep than enterprise tools
No permanent free plan
Fewer integrations than broader suites

Pricing plans

Solo

$14 / month

30 posts per month
Iris AI assistant
Hashtag research
Scheduling
Analytics

Pro

$30 / month

Unlimited posts
Full AI content assistant
Advanced analytics
Multi-platform scheduling

Key features

Mobile app

Team collaboration

Multi-language

Integrations

Instagram, TikTok, LinkedIn, Facebook, Canva

Input types

text

Output types

text

Best For

content creators, solopreneurs, small businesses, social media managers

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Feature

Flick

Vista Social

Hootsuite

Pricing

Paid

Free plan

Free trial

Yes

API

Yes

Team support

Yes

Frequently asked questions

What is Iris in Flick?+

Iris is Flick's AI assistant that learns your brand voice to generate content ideas, write captions, and repurpose posts, helping you plan content faster.

Does Flick still do hashtag research?+

Yes, hashtag research and analytics remain core features, reflecting Flick's origins as an Instagram hashtag tool.

Which platforms does Flick support?+

Flick supports Instagram, TikTok, LinkedIn, and Facebook for scheduling and content planning.

Is there a free trial?+

Yes, Flick offers a 7-day free trial so you can test the platform before subscribing to a paid plan.

Is the Solo plan enough for active posting?+

The Solo plan caps monthly posts, so active creators posting frequently will likely need the Pro plan for unlimited posts.