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Cognism

Sales intelligence platform with phone-verified B2B contact data and buying signals

sales#sales intelligence#b2b data#intent data#prospecting
Claimed API Teams Browser extension

About Cognism

Cognism is a B2B sales intelligence platform offering phone-verified contact data, intent signals, and strong international compliance, helping outbound teams find and reach accurate prospects, sold via negotiated platform-plus-seat pricing.

Cognism is a leading sales intelligence provider known for the quality of its contact data, especially phone-verified mobile numbers through its Diamond Data verification, and for strong compliance across international markets. The platform combines firmographic and contact data with intent signals, technographics, and real-time Signals that flag buying triggers, helping teams prioritize outreach. Its compliance engine screens against do-not-call lists across many countries, a major selling point for teams operating in Europe and other regulated regions. Cognism competes with tools like ZoomInfo and Apollo, differentiating on international coverage, mobile-number accuracy, and GDPR-conscious data practices. In 2026 the platform has leaned further into AI-driven segmentation and signal-based prospecting, positioning itself as a source of both accurate data and actionable timing for outbound. Teams use it to build targeted lists, enrich CRM records, and trigger outreach when accounts show intent. Pricing is not published and involves a significant platform fee plus per-user licensing, typically negotiated. Third-party estimates place a small Grow team in the low five figures annually and Elevate deployments considerably higher, with meaningful room for negotiation. Cognism is best suited to funded sales organizations that run serious outbound and need reliable, compliant data, rather than small teams seeking a low-cost list tool.

TL;DR

Cognism is a B2B sales intelligence platform known for phone-verified contact data, intent signals, and strong international compliance, sold via negotiated platform-plus-seat pricing to funded outbound teams.

Company overview

Cognism, founded in 2015 and headquartered in London, is a fast-growing sales intelligence company that competes with ZoomInfo and Apollo. It built its reputation on data accuracy, mobile-number verification, and European compliance strength.

The company serves outbound sales and revenue teams globally and has raised substantial venture funding. In 2026 it has deepened AI-driven segmentation and signal-based prospecting.

Product features

Cognism combines firmographic and contact data with phone-verified mobile numbers, intent data, technographics, and real-time Signals that flag buying triggers. Its compliance engine screens against DNC lists across many countries.

The platform integrates with major CRMs and sales engagement tools like Salesforce, HubSpot, Outreach, and Salesloft, plus a browser extension and API. Plans (Grow and Elevate) are priced via a platform fee plus per-user licenses.

Target market

Cognism targets funded outbound sales, SDR, and revenue operations teams, particularly those selling into Europe and other regulated markets that need compliant, accurate data. It is less suited to small startups or solo founders on tight budgets.

Buyer personas

End users

SDRs, BDRs, and account executives prospecting and calling contacts.

Buyers

VPs of sales, heads of revenue operations, and sales enablement leaders.

Key influencers

Compliance and data-governance stakeholders, especially in Europe.

Ideal customer profile

A funded B2B sales organization running serious outbound, especially into European markets, that needs accurate phone-verified data with strong compliance.

Funding & performance

Cognism has raised over $100M in venture funding across multiple rounds; verify latest figures with the vendor and public sources.

Pros & cons

Pros

  • High-accuracy phone-verified mobile numbers (Diamond Data)
  • Strong international coverage, especially Europe
  • Robust compliance including multi-country DNC screening
  • Intent data and real-time Signals for timing
  • Solid integrations with major CRMs and sales tools
  • AI-driven segmentation and signal-based prospecting

Cons

  • Opaque pricing with a hefty upfront platform fee
  • No free plan or self-serve trial
  • Expensive for small teams (platform fee before seats)
  • Per-user costs add up quickly for larger teams
  • Requires negotiation to reach fair pricing
  • Data coverage varies by region and industry

Pricing plans

Grow
Custom (~$22,500/year for 5 users)
  • Core prospecting and contact data
  • Firmographic and email data
  • CRM integrations
  • Platform fee plus per-user licensing
Elevate
Custom ($37,500+/year)
  • Phone-verified mobile numbers
  • Intent data and technographics
  • Real-time Signals
  • Concierge verification
  • Higher per-user tier

Key features

API
Browser extension
Team collaboration
Multi-language
Integrations
Salesforce, HubSpot, Outreach, Salesloft, LinkedIn
Input types
text
Output types
text
Best For
Outbound sales teams, SDR teams, Revenue operations

Compare key features

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Feature
Cognism
People.ai
Clari
Pricing
Contact for pricing
Freemium
Paid
Free plan
No
No
No
Free trial
No
Yes
No
API
Yes
Yes
Yes
Team support
Yes
Yes
Yes

Frequently asked questions

What makes Cognism's data different?+

Cognism emphasizes phone-verified mobile numbers (Diamond Data) and strong international, particularly European, coverage with rigorous compliance screening.

Does Cognism publish pricing?+

No. Pricing requires a demo and typically involves a platform fee plus per-user licenses, negotiated per deal.

How does Cognism compare to ZoomInfo?+

Cognism competes on international coverage, mobile-number accuracy, and GDPR-conscious compliance, while ZoomInfo is often stronger in US breadth; the best fit depends on your target markets.

Is there a free trial?+

Cognism does not offer a public free plan or self-serve trial; evaluation happens through a sales-led demo.

Who should use Cognism?+

It suits funded outbound sales teams that run serious prospecting and need accurate, compliant data, especially across Europe, rather than small budget-focused teams.

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