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Buffer

Simple, affordable social media scheduling and publishing with a generous free plan

Editorially reviewedChecked Oct 2026How we review·18 visited this week
social-media#social media#scheduling#publishing#social media management
Free plan Free trial API Teams Mobile app Browser extension
Toolglade’s take

Buffer is the easy, affordable default for solo creators and small teams who want reliable scheduling without enterprise pricing. Its per-channel model is cheap at low channel counts but adds up as you connect many profiles.

Should you use Buffer?

Best for
Solo creators · Small businesses · Affordable simple scheduling
Not ideal for
Large agencies needing deep listening · Teams with dozens of channels on a budget
Biggest strength
Forever-free plan for 3 channels
Biggest weakness
Per-channel cost adds up with many profiles
Pricing
Free plan, paid from From $6/channel/mo
Top alternative
Mixdesk · see all

Facts & pricing last checked October 2026. How we review

About Buffer

Buffer is an affordable social media scheduling and publishing tool with a forever-free plan for up to 3 channels. It prices per channel (from $6/channel/mo as of October 2026), supports all major networks, and includes an AI Assistant, content calendar, and analytics.

Buffer is one of the longest-running social media management tools: queue posts once and Buffer publishes them on schedule across your connected accounts (Instagram, Facebook, LinkedIn, X, TikTok, Pinterest, YouTube, Threads, Bluesky, Mastodon, Google Business). It has a clean composer, an AI Assistant, a content calendar, first-comment scheduling, hashtag management, link-in-bio (Start Page), and analytics. Buffer prices per channel rather than per seat, which keeps it cheap for solo creators and small brands. A genuinely useful forever-free plan covers up to 3 channels with 10 scheduled posts each. As of October 2026, paid plans start at $6 per channel per month (Essentials, monthly billing), with per-channel rates dropping at higher channel counts.

Weighing your options?See how Buffer compares to the alternatives.

TL;DR

Buffer is an affordable, easy social media scheduler with a forever-free plan and per-channel pricing from $6/channel/mo (October 2026), best for solo creators and small brands.

Company overview

Buffer is a long-established, independent, remote-first social media management company focused on simple scheduling rather than enterprise suites.

Product features

Scheduling/auto-publishing across major networks, content calendar, AI Assistant, first-comment scheduling, hashtag manager, link-in-bio, analytics; per-channel pricing.

Target market

Solo creators, small businesses, lean marketing teams.

Buyer personas

End users

Creators and social managers.

Buyers

Founders and small-business owners.

Key influencers

Creator/small-business communities.

Ideal customer profile

A solo creator or small brand on a handful of channels valuing simplicity and low cost.

Funding & performance

Buffer is profitable and independent, known for publishing revenue and salaries openly. Verify via public sources.

Pros & cons

Pros

  • Forever-free plan for 3 channels
  • Cheap per-channel pricing
  • Clean, beginner-friendly UI
  • Supports Bluesky/Threads
  • AI Assistant + analytics

Cons

  • Per-channel cost adds up with many profiles
  • Lighter listening than Hootsuite
  • Analytics less deep than enterprise suites
  • Team features need the pricier plan

Pricing plans

Free
$0 / month
  • 3 channels
  • 10 scheduled posts per channel
  • AI Assistant
  • Basic analytics
Essentials
$6/channel / month
  • Unlimited scheduling
  • Advanced analytics
  • Hashtag manager
  • First-comment scheduling
Team
$12/channel / month
  • Everything in Essentials
  • Team collaboration
  • Draft approvals

Key features

API
Mobile app
Browser extension
Team collaboration
Multi-language
Integrations
Instagram, Facebook, LinkedIn, X, TikTok, Pinterest, YouTube, Threads, Bluesky, Canva, Zapier
Input types
text, images, video
Output types
scheduled posts, analytics reports
Best For
solo creators, small brands, affordable scheduling

Compare key features

View all alternatives →
Feature
Buffer
Mixdesk
Magic Hour
Pricing
Freemium
Freemium
Freemium
Free plan
Yes
Yes
Yes
Free trial
Yes
No
No
API
Yes
Yes
Yes
Team support
Yes
Yes
Yes

Frequently asked questions

Does Buffer have a free plan?+

Yes — a forever-free plan covers up to 3 channels with 10 scheduled posts per channel, including the AI Assistant and basic analytics.

How much does Buffer cost?+

As of October 2026, paid plans start at $6 per channel per month (Essentials, monthly), dropping to $5/channel annually and less at higher channel counts.

Buffer vs Hootsuite?+

Buffer prices per channel and is far cheaper for solo creators; Hootsuite prices per seat with deeper listening for larger orgs.

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