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Yellow.ai

Enterprise conversational and voice AI agents for customer and employee support

Editorially reviewedChecked Sep 2026How we review
chatbots#conversational ai#voice ai#customer support#enterprise
Free plan Free trial API Teams
Toolglade’s take

Yellow.ai is one of the more mature India-born conversational AI platforms, with a genuine multichannel and voice story (VoiceX) that goes beyond simple FAQ bots. Its customer-count and country-reach figures are vendor claims, so weigh them accordingly. Pricing is the main friction point: there's a free tier to experiment with, but any serious deployment is custom-quoted through sales, and published AWS Marketplace contract prices suggest five-figure annual commitments. It's a credible fit for mid-to-large enterprises with real support volume, and likely overkill for small teams that just want a website chatbot. Expect a procurement-style buying process rather than a swipe-a-card signup.

About Yellow.ai

Yellow.ai is an enterprise conversational AI platform, founded in Bengaluru in 2016, that lets companies build automated support, help-desk, and voice agents across chat, email, and phone. Its differentiators are the VoiceX natural-voice engine and a broad omnichannel builder with 35+ channels and a large integration library. It offers a limited freemium tier, but real deployments are custom-quoted through sales, making it best suited to mid-market and enterprise teams.

Yellow.ai was founded in Bengaluru, India, in 2016 by Raghu Ravinutala (CEO), Jaya Kishore Reddy Gollareddy, and Rashid Khan, originally under the name Yellow Messenger. It has since grown into a global enterprise player and now lists its headquarters in San Mateo, California, while retaining deep engineering roots in India. The company positions itself around autonomous, human-like customer and employee experiences, and reports serving 1,000+ customers across 85+ countries; treat those figures as vendor claims. The platform's core is an omnichannel agent builder that spans 35+ channels including WhatsApp, web chat, and email, plus VoiceX, an LLM-powered voice engine built for natural phone conversations rather than rigid IVR menus. Enterprises use it for support deflection, lead qualification, HR and IT help desks, and multilingual automation. It ships with a large library of prebuilt integrations and supports custom API connections for CRM, ticketing, and backend systems. Yellow.ai is squarely an enterprise product. It offers a freemium tier (reported as one agent and 500 chat sessions per month, then usage-based overages), and its AWS Marketplace listing has published fixed annual contract prices, but most real deals are quoted through sales after a demo. Buyers evaluating it should expect a procurement-style engagement rather than transparent self-serve pricing.

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TL;DR

Yellow.ai is a Bengaluru-founded (2016) enterprise conversational AI platform offering omnichannel chat and the VoiceX natural-voice engine. It targets mid-market and enterprise support teams, with a limited free tier but mostly custom, sales-negotiated pricing.

Company overview

Founded in Bengaluru, India, in 2016 as Yellow Messenger by Raghu Ravinutala (CEO), Jaya Kishore Reddy Gollareddy, and Rashid Khan. The company rebranded to Yellow.ai and expanded internationally, now listing its headquarters in San Mateo, California, while keeping significant operations in India. It reports serving 1,000+ customers across 85+ countries (vendor claim).

Product features

Omnichannel agent builder spanning a reported 35+ channels including WhatsApp, web chat, and email; VoiceX LLM-powered voice engine for natural phone conversations; intelligent email agents; a large library of prebuilt integrations plus custom API connectivity; multilingual support; and analytics dashboards for monitoring automation and deflection.

Target market

Mid-market and enterprise organizations with meaningful customer-support or employee-support volume, particularly those wanting both voice and chat automation and multilingual coverage across global and Indian markets.

Buyer personas

End users

Customer-support agents and supervisors, HR and IT help-desk staff, and the end customers or employees who interact with the automated chat and voice agents.

Buyers

VPs of customer experience, heads of support or contact-center operations, and CX transformation leaders who own automation budgets.

Key influencers

IT and engineering teams responsible for integrations and security, procurement, and data/privacy stakeholders.

Ideal customer profile

A mid-to-large enterprise with high support volume across multiple channels and languages, an existing CRM/ticketing stack to integrate, and appetite for a sales-led procurement process and multi-channel voice-plus-chat automation.

Funding & performance

Yellow.ai is a venture-backed company reported to be supported by investors including Salesforce Ventures, Sapphire Ventures, and WestBridge Capital. Specific round sizes and current valuation should be confirmed via primary sources; treat any figures as reported.

Pros & cons

Pros

  • Strong voice AI story via the VoiceX engine, not just text chatbots
  • Broad omnichannel coverage (reported 35+ channels including WhatsApp)
  • Large library of prebuilt integrations plus custom API support
  • Multilingual support suited to global and Indian-market deployments
  • Free tier lets teams evaluate before committing
  • Backed by notable investors including Salesforce Ventures and Sapphire Ventures

Cons

  • Opaque pricing; most plans require a sales-led custom quote
  • Enterprise contract prices (per AWS Marketplace) start in the five figures annually
  • Overkill for small teams that only need a basic website chatbot
  • Setup and tuning for complex flows requires meaningful effort
  • Vendor-reported customer and scale figures aren't independently verified
  • No self-hosted option for teams with strict on-prem requirements

Pricing plans

Free
$0 / monthly
  • Reported 1 AI agent
  • ~500 chat sessions per month
  • Core agent builder access
  • Usage-based overage beyond included sessions
Basic (AWS Marketplace)
~$10,000 / annual
  • Fixed annual contract (reported via AWS Marketplace)
  • Core conversational AI capabilities
  • Confirm scope and limits with vendor
Standard (AWS Marketplace)
~$25,000 / annual
  • Fixed annual contract (reported via AWS Marketplace)
  • Expanded capabilities over Basic
  • Confirm scope and limits with vendor
Enterprise
Contact sales / custom
  • Unlimited VoiceX voice AI (reported)
  • Omnichannel agent builder across 35+ channels
  • 150+ out-of-box integrations plus custom APIs
  • Custom-negotiated terms

Key features

API
Team collaboration
Multi-language
Integrations
Salesforce, Zendesk, WhatsApp, Freshdesk, Microsoft Teams, Shopify
Input types
text, voice
Output types
text, voice
Best For
enterprise customer support, voice automation, employee help desk, multilingual CX

Compare key features

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Free plan
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Free trial
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API
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Self-hosted
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Team support
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Frequently asked questions

Where is Yellow.ai from?+

Yellow.ai was founded in Bengaluru, India, in 2016 (originally as Yellow Messenger) by Raghu Ravinutala, Jaya Kishore Reddy Gollareddy, and Rashid Khan. It has since expanded globally and now lists its headquarters in San Mateo, California, while retaining strong engineering roots in India.

Does Yellow.ai do voice, or just chat?+

Both. Alongside its omnichannel chat and email agents, Yellow.ai offers VoiceX, an LLM-powered voice engine designed for natural phone conversations rather than traditional menu-based IVR.

Is there a free plan?+

Yes, there is a reported freemium tier that includes one agent and a limited number of monthly chat sessions, after which usage-based charges apply. It's meant for evaluation rather than production scale.

How much does Yellow.ai cost?+

There is no transparent public price for its main plans. Enterprise deployments are custom-quoted through sales, and published AWS Marketplace contracts have suggested five-figure annual commitments. Confirm current pricing directly with the vendor.

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