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Widgo

AI sales rep that answers, identifies, and scores your website visitors

Editorially reviewedChecked Sep 2026How we review
ai-agents#website chat#lead qualification#visitor identification#intent scoring
Free plan Teams
Toolglade’s take

Widgo is well specified for its job. Grounding answers in approved documents with citations avoids the usual failure mode where a sales chatbot invents a capability the product does not have, and combining that with company identification and intent scoring is the right bundle for a B2B site. Unlimited team members on every plan is a welcome absence of seat tax. The jump from free to 249 dollars per month is steep with nothing in between, and visitor caps rather than conversation caps mean a traffic spike can push you up a tier without more pipeline. Visitor identification also carries privacy obligations that vary by jurisdiction, so check your own compliance position.

About Widgo

Widgo is a website chat widget acting as an AI sales rep, answering from your approved docs with citations, identifying visiting companies, scoring intent 0 to 100, and booking demos in chat.

Widgo treats the website chat widget as a sales function rather than a support one. It answers visitor questions using only your approved documentation, citing sources so answers stay grounded, then works on the commercial side of the conversation: resolving which company an anonymous visitor belongs to, scoring purchase intent from 0 to 100, and offering a calendar booking inside the chat. Qualified activity flows outward rather than sitting in a dashboard. CRM sync covers HubSpot, Attio, and Close on paid plans, with Slack and Microsoft Teams alerts so a rep can pick up a hot session while it is still warm. Session replay, AI voice, and session briefs are included even on the free tier. The commercial structure is notable: rather than a trial, Widgo offers a genuinely free forever plan at 500 visitors per month with one workspace and unlimited team members, then Growth at 249 dollars per month for 2,000 visitors with CRM sync and workflows, Scale at 833 dollars for 10,000 visitors, and a custom Enterprise tier adding SAML SSO, an uptime SLA, SOC 2 reporting, audit logs, and data residency.

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TL;DR

Widgo is a website chat widget that qualifies inbound traffic by answering from approved docs, identifying companies, and scoring intent.

Company overview

Widgo builds an AI sales representative delivered as a website chat widget, launched to Product Hunt in September 2026.

It differentiates from support chatbots by focusing on commercial outcomes: company identification, intent scoring, and demo booking rather than ticket deflection.

Product features

The widget answers visitor questions from approved documents with citations, resolves the company behind anonymous sessions, scores intent from 0 to 100, and books demos via Cal.com.

Paid plans add CRM sync to HubSpot, Attio, and Close, Slack and Teams alerts, and automated workflows. Session replay, AI voice, and briefs are included from the free tier. Team members are unlimited on all plans.

Target market

B2B SaaS and services companies working inbound website traffic, particularly smaller teams without a dedicated SDR function.

Buyer personas

End users

Sales reps acting on qualified sessions.

Buyers

Founders and heads of growth or sales.

Key influencers

B2B go-to-market and revenue operations communities.

Ideal customer profile

A B2B SaaS site with meaningful inbound traffic and no SDR team to qualify it.

Funding & performance

Not stated on the vendor site; verify via public sources.

Pros & cons

Pros

  • Free forever plan with 500 visitors per month
  • Answers cite the source document
  • Company identification on anonymous sessions
  • Intent scoring from 0 to 100
  • Unlimited team members on all plans
  • Demo booking inside the chat via Cal.com
  • Session replay and briefs included on free

Cons

  • Large price jump from free to 249 dollars per month
  • Billing is capped by visitors, not conversations
  • No public API documented
  • Not self-hostable
  • Visitor identification carries privacy obligations

Pricing plans

Free
$0 / month
  • 500 visitors per month, 1 workspace
  • AI agent trained on your site
  • Visitor ID, lead scoring and analytics
  • Demo booking in chat via Cal.com
  • Session replay, AI voice and briefs
Growth
$249 / month
  • 2,000 visitors, 2 workspaces
  • CRM sync to HubSpot, Attio and Close
  • Slack and Teams alerts
  • Automated workflows and playbooks
Scale
$833 / month
  • 10,000 visitors, 5 workspaces
  • Dedicated success manager
  • Private Slack support channel
  • Priority onboarding
Enterprise
Custom
  • SAML SSO
  • 99.9% uptime SLA
  • SOC 2 report and security review
  • Audit log
  • Custom DPA and data residency

Key features

Team collaboration
Integrations
HubSpot, Attio, Close, Slack, Microsoft Teams, Cal.com
Input types
text
Output types
text
Best For
website lead qualification, b2b visitor identification, in-chat demo booking

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Pricing
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Free plan
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Free trial
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API
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Team support
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Frequently asked questions

Is the free plan a trial?+

No. Widgo states no trial and no card required, with the free plan free forever at 500 visitors per month.

Where do the answers come from?+

Only from your approved documents, with the source cited in the reply.

Which CRMs does it sync to?+

HubSpot, Attio, and Close on the Growth plan and above.

How are plans limited?+

By monthly visitors and workspaces. Team members are unlimited on every plan.

Can it book meetings?+

Yes, demo booking happens inside the chat via Cal.com, including on the free plan.

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