Unify

Unify is a warm-outbound GTM platform that combines website/intent signals, AI account research, enrichment, and automated sequences to help B2B teams reach in-market buyers.

Unify (Unify GTM) is built around the idea of 'warm outbound': instead of blasting cold lists, it identifies accounts showing intent through signals like website visits, then uses AI to research those accounts and trigger personalized, automated outreach. It stitches together intent data, enrichment, AI agents, and sequencing in one place. The platform has gained traction with high-growth companies, including well-known AI startups, that want to operationalize signal-based selling without wiring together many point tools. Its AI agents can reveal visitors, enrich contacts, research accounts, and draft outreach, with usage metered in credits on top of per-seat pricing. Backed by notable investors and offering a free-forever tier for small teams, Unify competes in the crowded GTM-automation space against tools like Clay and Warmly, differentiating on its integrated, agent-driven warm-outbound workflow.