Tolstoy

Tolstoy is an AI-native commerce platform combining shoppable video, AI content creation, and an AI shopping agent, popular with Shopify brands for turning browsing into buyable, interactive experiences.

Tolstoy helped popularize shoppable video for Shopify merchants by making it simple and affordable to add interactive, buyable video to storefronts. Shoppers can tap through video to explore products, get answers, and add to cart, turning static product pages into guided, conversational experiences. Over time the platform has expanded into an AI-native commerce suite. Today Tolstoy bundles shoppable video with AI content creation and an AI shopping agent that can help shoppers find and choose products, aiming to lift conversion, average order value, and engagement. Its tight Shopify integration and easy implementation have made it a popular pick for small and mid-size DTC brands that want richer on-site experiences without heavy development. Pricing starts with a free plan and scales through paid tiers (reported around a Plus plan near $79/month and a popular Pro tier near $99/month), typically gated by monthly impressions or visitor volume, up to Max and Enterprise. Tolstoy is a good fit for DTC brands experimenting with interactive video and AI-guided shopping, though brands with very high traffic should model impression-based costs carefully.