Siena AI

Siena AI is an autonomous customer service agent for DTC ecommerce that handles email, SMS, and social DMs and runs workflows like refunds and subscription management on top of your helpdesk.

Siena AI calls itself an AI CX operating system for consumer brands. Rather than replacing your helpdesk, it runs on top of tools like Gorgias or Zendesk and autonomously handles customer conversations across email, text, and social media DMs and comments. It is designed for DTC ecommerce, where volume, tone, and workflows like returns and subscriptions matter. What distinguishes Siena is its focus on multi-step, action-taking workflows: processing refunds, managing subscriptions, and analyzing visual evidence via Siena Vision, not just answering FAQs. The company positions it to handle a majority of daily interactions while keeping brand voice consistent. Siena uses conversation-based pricing, typically a monthly platform fee plus a per-automated-ticket charge, and quotes come through a sales process that considers store size and ticket volume. It suits established DTC and retail brands with meaningful support volume rather than very small stores.