Relay.app

Updated Jun 2026

automation#automate-workflows

Free plan API Teams

About Relay.app

Relay.app is a human-in-the-loop AI automation platform that lets you describe a process in plain language and have it built into a working workflow. It connects 200+ apps with leading AI models (GPT, Claude, Gemini) and stands out by letting teams insert approval steps and manual review inside otherwise automated processes. A chat-first builder and a usable free tier make it approachable for non-technical teams, while fine-grained access controls suit business-critical work.

Relay.app is an AI automation platform built around a simple premise: describe what you want to automate in plain language, and the platform assembles the workflow for you. It connects hundreds of apps with leading AI models, letting teams stitch together the repetitive processes that quietly consume their working hours — from lead qualification to onboarding to invoicing. What sets Relay.app apart from traditional automation builders is its emphasis on human-in-the-loop design. Rather than firing off fully autonomous chains that can drift off course, Relay.app lets you insert approval steps, manual review points, and controlled hand-offs directly inside a workflow. This makes it well suited to processes where a human judgment call matters — approving an outbound email, reviewing an AI-drafted summary, or greenlighting a deal before it advances. The building experience is chat-first. You prompt the platform to construct or edit a workflow, and it responds by generating the steps, connectors, and logic. This lowers the barrier considerably for non-technical users, who can often stand up a working automation in minutes rather than wrestling with the configuration-heavy interfaces common elsewhere. Relay.app integrates with 200+ popular apps and works with the major AI providers, including GPT, Claude, and Gemini, so teams aren't locked into a single model. Fine-grained access controls govern what each automation can see and do, which is important as workflows begin touching customer data and business-critical systems. Pricing follows a freemium model with a genuinely usable free tier, making it easy to trial the platform before committing. As always, buyers should confirm current plan limits and pricing on the official site, since automation platforms adjust credits and tiers frequently.

TL;DR

Relay.app is a human-in-the-loop AI automation platform that turns plain-language prompts into working workflows across 200+ apps and major AI models. It differentiates through built-in approval steps and a chat-first builder that make automation accessible to non-technical teams. Founded by Jacob Bank and backed by top-tier investors, it reported roughly $3M in revenue in 2025 with a lean team.

Company overview

Relay.app is an automation software company founded by Jacob Bank. Its mission centers on making powerful AI automation accessible to anyone with basic computer skills, positioning itself against configuration-heavy incumbents by leading with a conversational, chat-first building experience and human-in-the-loop control.

The company has grown with a small, focused team and reported reaching around $3M in revenue in September 2025 with a team of roughly 27 people. It is backed by prominent investors and continues to update the platform frequently, with a reputation for responsive development and quick delivery of user-requested features.

Product features

At its core, Relay.app lets users describe an automation in natural language and have the platform build the corresponding workflow, powered by an AI builder. Workflows can span 200+ app connectors and work with any of the major AI models — GPT, Claude, and Gemini — giving teams model flexibility across individual steps.

The platform's signature capability is human-in-the-loop automation: users can insert approval gates, manual review points, and controlled hand-offs so that people remain in charge of high-stakes decisions. Supporting features include a visual editor, revision history, sequences (sub-workflows), tables, custom MCP servers, shareable templates, automatic retries, API rate-limit handling, and free automation testing.

Execution controls such as concurrent run limits, run history retention, and fine-grained access permissions round out the offering. Enterprise customers gain custom usage limits, custom integrations, SOC2 and GDPR compliance, priority support, and tailored team training and workshops.

Target market

Relay.app serves operations, RevOps, sales, HR, and general business teams at startups and small-to-mid-sized companies who want to automate repetitive processes without engineering effort. Its accessibility appeals to non-technical builders, while its access controls and enterprise tier extend its reach to larger organizations with compliance needs. Notable teams using the platform include GitBook, Notion, PostHog, eToro, and Kajabi.

Buyer personas

End users

Operations, RevOps, sales, and HR team members who build and run automations day to day. They value the no-code, chat-first builder that lets them stand up workflows quickly without depending on engineering.

Buyers

Team leads, operations managers, and founders at startups and small-to-mid-sized companies evaluating automation tooling. They weigh the usable free tier, predictable per-step pricing, and human oversight against broader-but-costlier alternatives.

Key influencers

Technical staff, automation champions, and compliance stakeholders who assess integration coverage, model flexibility, and access controls. They influence adoption by validating security posture and fit with existing app stacks.

Ideal customer profile

A growing startup or mid-market team that runs repeatable, cross-app processes and wants AI-assisted automation with human oversight. They prefer approachable tooling and model flexibility over the maximum possible integration breadth.

Funding & performance

Relay.app has raised $8.2M in seed funding from Khosla Ventures, Andreessen Horowitz, Neo, BoxGroup, SV Angel, and a number of angel investors. The company reported approximately $3M in revenue in September 2025 with a team of around 27 people.

Pros & cons

Pros

Highly intuitive interface that users find easier to learn than competitors like Make and Pabbly, with some reporting successful workflow setup within 10 minutes
Responsive development team that frequently implements user feature requests, with monthly releases and active community engagement
Strong user satisfaction with 4.9-star rating from 70 verified G2 reviews, with consistent praise for ease of use and accessibility for non-technical users
Human-in-the-loop design allows for approval steps and manual interventions within automated workflows, providing control over automation

Cons

Extensive options can be overwhelming for new users until they gain experience with the platform, as noted in G2 reviews
Integration list should be checked before committing, as not all apps may be supported yet (though the team is targeting 200+ integrations by end of 2025)
As a smaller team product, some enterprise-level features or integrations may lag behind larger competitors

Pricing plans

Free

$0 / month

Access to workflow automation
Free AI credits (refreshed monthly)
Connect hundreds of apps

Professional

$138 / month

Up to 10 users
Team collaboration features
Included AI credits
Priority support

Enterprise

Custom / month

Custom usage limits
Compliance features
White-glove support
Advanced security

Key features

API

Team collaboration

Integrations

HubSpot, Slack, Gmail, Google Docs, Notion, Apollo, Google Forms, Greenhouse, Attio, AssemblyAI

Input types

text, app data, form submissions, audio

Output types

text, app actions, summaries, notifications

Compare key features

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Feature

Relay.app

n8n

Relevance AI

Pricing

Freemium

Free plan

Yes

Free trial

API

Yes

Self-hosted

Yes

Team support

Yes

Frequently asked questions

How much does Relay.app actually cost?+

Relay.app offers a free plan at $0 that includes 200 automated steps and 500 AI credits per month for a single user, with all features included. Paid tiers start at $19/month (Professional, billed annually) and $59/month (Team, with 10 users included), each raising step and AI credit limits. Enterprise pricing is custom. Because costs scale with steps and AI credits, verify current limits on the official pricing page before committing.

How does Relay.app work?+

You describe what you want to automate in a chat-first builder, and Relay.app assembles a multi-step workflow connecting your apps and AI models. You can then refine it by prompting for edits or adjusting steps manually in the visual editor. Its defining feature is human-in-the-loop control, letting you add approval or manual review points anywhere in the flow.

How long does it take to set up a workflow?+

Because the builder is chat-driven and requires no code, many users get a basic trigger or workflow running within minutes rather than hours. The free plan lets you build and test before paying, and free automation testing is available so you can validate a workflow before it goes live.

Which apps and AI models does Relay.app support?+

Relay.app connects with 200+ popular apps including HubSpot, Slack, Gmail, Google Docs, Notion, and Apollo, among many others. On the AI side it is model-agnostic, working with GPT, Claude, and Gemini so you can choose the model best suited to each step. You can also configure custom MCP servers on higher plans.

Is Relay.app secure and compliant for business use?+

Relay.app provides fine-grained access controls governing what each automation can access and do, which helps when workflows touch sensitive data. SOC2 and GDPR compliance are offered on the Enterprise plan, along with custom integrations and priority support. Buyers with strict compliance requirements should confirm specifics with the Relay.app team.

What has recently changed in Relay.app?+

Relay.app has leaned heavily into AI-first, chat-based building, letting users construct and edit workflows conversationally rather than through manual configuration alone. The platform is updated regularly, and its team is known for shipping requested features quickly. Check the changelog for the latest additions.

Is Relay.app free?+

Yes, Relay.app offers a free plan that allows you to start building workflows without a credit card. The platform uses a freemium pricing model with paid tiers starting at $19/month for additional AI credits and features. Every plan includes free AI credits that refresh monthly.

What does Relay.app integrate with?+

Relay.app connects with hundreds of apps including Salesforce, Slack, Google Apps, Jira, Notion, and many others. The team is targeting 200+ integrations by the end of 2025. It's recommended to check their integration list on the official website to confirm your specific apps are supported before committing.

How does Relay.app compare to alternatives?+

Users report Relay.app is significantly easier to use than Make and Pabbly, with faster setup times (10 minutes vs. hours). Compared to Zapier, users find it more affordable and less restrictive on security features. The main alternatives mentioned are Zapier, Make, Workato, Integrately, and Gumloop. Relay.app's 4.9-star G2 rating reflects strong user satisfaction, particularly for its intuitive interface and responsive development team.

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