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MiniMax

Multimodal AI across text, video, audio, and music.

chatbots#multimodal#open-weights#video-generation#agentic-llm
Free plan Claimed API Self-hosted Mobile app
Toolglade’s take

MiniMax stands out for very low API pricing, open-weight agentic and coding LLMs, and unusually broad modality coverage, with Hailuo being a genuinely top-tier AI video generator used worldwide. Weigh a few things: rapid, confusing version churn across the M2 line, data-residency and compliance concerns for Western enterprises given its Chinese base, closed and platform-locked video, speech, and music models, and reported litigation around Hailuo content. It is newly public and pre-profit, so long-term durability is unproven.

About MiniMax

MiniMax is a Shanghai-based AI company building multimodal foundation models across text, image, video, audio, and music. Its MiniMax-M series LLMs target agentic and coding workflows, are open-weight, and are very cheaply priced, while the Hailuo AI product delivers top-tier AI video generation plus speech and music models. MiniMax listed on the Hong Kong Stock Exchange in January 2026 and appeals to cost-sensitive developers and creators, with data-residency caveats for Western enterprises.

MiniMax builds a broad multimodal stack spanning text, image, video, audio, and music. Its flagship LLM line evolved through the abab, M1, and M2 series, with recent models targeting tool-using agentic and coding workflows and offered as open weights. The consumer-facing Hailuo AI is a major AI video generation product, complemented by Speech-02 for voice and Music-01 for music. The M-series models are notably cheap and competitive on coding and agentic benchmarks, with the M2 line offering a large context window and the earlier M1 supporting ultra-long context up to a million tokens. The LLMs are published as open weights on Hugging Face and GitHub, while the video, speech, and music models are proprietary and hosted only. MiniMax listed on the Hong Kong Stock Exchange in January 2026, raising roughly US$619M with shares surging on debut. It had previously raised more than $850M from investors including Alibaba, Tencent, and miHoYo. Its low pricing and open-weight LLMs appeal to cost-sensitive global developers, while Hailuo has a large consumer and creator base, though data-residency and content-provenance concerns are worth weighing.

TL;DR

MiniMax is a Shanghai-based AI company building multimodal foundation models across text, image, video, audio, and music. Its open-weight MiniMax-M series targets agentic and coding workflows at very low prices, while Hailuo AI is a leading AI video generator plus speech and music models. MiniMax listed on the Hong Kong Stock Exchange in January 2026, raising about US$619M. It appeals to cost-sensitive developers and creators, with data-residency caveats for Western enterprises.

Company overview

MiniMax was founded in early 2022 by former SenseTime executive Yan Junjie and colleagues. It has grown into one of China's prominent AI companies, spanning foundation models and the consumer-facing Hailuo AI product.

Hailuo reported large-scale adoption, with hundreds of millions of videos generated for hundreds of millions of users across many countries by late 2025. The company listed on the Hong Kong Stock Exchange in January 2026.

Product features

MiniMax offers a full multimodal stack: the MiniMax-M series LLMs for agentic and coding tasks with large context windows, Hailuo for text-to-video and image-to-video generation, Speech-02 for voice, and Music-01 for music. The M-series is open-weight and self-hostable, while the media models are proprietary.

Models are available via MiniMax's own API, aggregators like OpenRouter, and Hugging Face, with MCP support noted for Hailuo. The M2 line emphasizes tool use, coding, and competitive benchmark performance at low cost.

Target market

Global developers and businesses wanting low-cost agentic and coding LLMs and open weights, plus a large consumer and creator base for AI video, voice, and music. It is strong in China and increasingly international.

Buyer personas

End users

Developers building agentic and coding applications, plus creators generating video, voice, and music with Hailuo.

Buyers

Cost-conscious engineering leaders and content or marketing teams evaluating cheap multimodal AI.

Key influencers

Open-weight model advocates, and for enterprises, security and compliance stakeholders.

Ideal customer profile

A cost-sensitive developer or creative team wanting cheap open-weight agentic LLMs and high-quality AI video or audio, comfortable with a China-based vendor's data and compliance profile.

Funding & performance

MiniMax listed on the Hong Kong Stock Exchange Main Board in January 2026, raising roughly US$619M gross, with shares surging on debut. Before the IPO it had raised more than $850M since 2023, including a $600M Series B led by Alibaba at a $2.5B valuation, with investors including Alibaba, Tencent, miHoYo, Hillhouse, HongShan, and IDG Capital.

Pros & cons

Pros

  • Very low API pricing among the cheapest for capable agentic models
  • Open-weight flagship LLMs that are self-hostable
  • Broadest modality range spanning text, image, video, speech, and music
  • Hailuo is a genuinely top-tier, widely used AI video generator
  • Competitive coding and agentic benchmarks for the price
  • Ultra-long context lineage up to a million tokens
  • Publicly listed, adding disclosure and fresh capital

Cons

  • Rapid, confusing version churn across the M2 line
  • Data-residency and compliance concerns for Western enterprises and governments
  • Video, speech, and music models are closed and platform-locked
  • Reported litigation around Hailuo content creates provenance risk
  • Free-tier and trial details are inconsistent across sources
  • English documentation, support, and enterprise SLAs are less mature
  • Newly public and pre-profit, so long-term durability is unproven

Pricing plans

MiniMax-M2
$0.255 input / $1.02 output per 1M tokens
  • Agentic and coding focus
  • ~205K context
  • Open weights
  • OpenAI-compatible API
MiniMax-M2.7
~$0.24 input / $0.96 output per 1M tokens
  • 230B total / 10B active MoE
  • Tool-using agentic tasks
  • Open weights
  • Latest flagship
Hailuo / Speech / Music
Credit or subscription based
  • Text-to-video and image-to-video
  • Voice generation (Speech-02)
  • Music generation (Music-01)
  • Consumer platform

Key features

API
Mobile app
Self-hosted
Multi-language
Integrations
OpenRouter, Hugging Face, MCP support (Hailuo), own API platform
Input types
text, image, audio
Output types
text, video, audio, image
Best For
cheap agentic and coding LLMs, AI video generation, self-hosting open-weight models, voice and music generation

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API
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Frequently asked questions

Are MiniMax's models open source?+

The MiniMax-M series LLMs, including M1, M2, and M2.7, are open-weight and available on Hugging Face and GitHub. The video, speech, and music models such as Hailuo are proprietary and hosted only.

What is Hailuo AI?+

Hailuo AI is MiniMax's consumer-facing AI video generation product, noted for realistic motion and stability, alongside its speech and music generation models. It has a large global user base.

How cheap is the MiniMax API?+

Very cheap relative to Western frontier models. MiniMax-M2, for example, is around $0.255 per million input tokens and $1.02 per million output tokens.

Is MiniMax publicly traded?+

Yes. MiniMax Group listed on the Hong Kong Stock Exchange Main Board in January 2026, raising roughly US$619M, with shares surging on debut.

Should Western enterprises use MiniMax?+

It offers strong value, but Chinese data-residency and compliance concerns, plus reported content litigation around Hailuo, are worth weighing for enterprise and government use.

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