Meta's free AI assistant, powered by Llama and built into WhatsApp, Instagram, and Messenger.
Free and everywhere Meta's apps are — convenient for casual questions and image generation, though it's not aiming to beat the frontier assistants on depth.
Meta AI is Meta's free assistant built on its Llama models, available on the web and inside WhatsApp, Instagram, Messenger, and Facebook for chat, answers, and image generation.
Meta AI is Meta's consumer AI assistant, powered by its open Llama models and distributed across the products billions of people already use — WhatsApp, Instagram, Messenger, and Facebook — plus a standalone web app. It handles everyday questions, writing help, and image generation, all for free. Its reach is unmatched: it meets users inside the chats they already have. Underneath, the Llama models are also a major force in the open-source AI world, widely used by developers. As an assistant it's convenient and casual rather than a frontier competitor for deep reasoning or coding.
Meta AI is a general-purpose conversational assistant built on Meta's open-weight Llama family of models. It is embedded across Meta's consumer apps including WhatsApp, Messenger, Instagram, and Facebook, and is also available as a standalone web app and mobile app. It handles text conversation, web-connected answers, image generation, and translation, and is offered free to consumers. It is backed by Meta Platforms rather than sold as a paid subscription in most markets.
Meta AI is developed by Meta Platforms, Inc., the parent company of Facebook, Instagram, WhatsApp, and Reality Labs, founded by Mark Zuckerberg in 2004 and headquartered in Menlo Park, California. Meta's AI research organization develops the open-weight Llama model family, which underpins the Meta AI assistant.
Meta positions AI as a strategic priority across its consumer social products and hardware such as Ray-Ban Meta smart glasses. The assistant is designed to reach the very large existing user base of Meta's apps rather than to operate as a standalone paid product.
Meta AI supports natural-language conversation, real-time web search for current information, image generation, summarization, and translation. It is embedded directly into chat threads in WhatsApp, Messenger, and Instagram, and is available as a standalone assistant on the web and via a dedicated mobile app.
The assistant is powered by Meta's Llama models, which are released as open-weight models that developers can download, run, fine-tune, and self-host independently of the consumer assistant. Meta AI also connects to features such as voice interaction and integration with Ray-Ban Meta smart glasses.
Meta AI targets mainstream consumers already using Meta's social and messaging apps, offering everyday assistant capabilities such as answering questions, drafting messages, and generating images. The underlying Llama models separately target developers, researchers, and enterprises who want open-weight models to build their own applications.
Everyday consumers using WhatsApp, Messenger, Instagram, and Facebook, plus developers using Llama models.
For the consumer assistant there is no buyer; for Llama-based deployments, engineering and platform teams choose to adopt the open models.
AI researchers, open-source developer communities, and technology decision-makers evaluating open-weight models.
Consumers wanting a free in-app assistant, and developers seeking open-weight models to build and self-host AI applications.
Meta AI is a product of Meta Platforms, Inc. (NASDAQ: META), a publicly traded company; it has no separate venture funding. Meta funds AI development from corporate resources and has committed large capital expenditures to AI infrastructure and compute. The Llama models are released under Meta's community license as open-weight models available at no cost for most uses.
Yes, Meta AI is free to use in WhatsApp, Instagram, Messenger, Facebook, and on the web.
Answer questions, help with writing, and generate images inside Meta's apps or the standalone site.
It's built on Meta's Llama family of models.
Side-by-side pages for pricing, features, and best-fit use cases.
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