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Lavender

Lavender is an AI email coaching platform designed for sales teams, particularly SDRs and AEs

Updated Jun 2026· 80/100
writing#write-code#analyze-data#automate-workflows#transcribe-meetings
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About Lavender

Lavender is an AI email coaching platform designed for sales teams, particularly SDRs and AEs. It analyzes billions of emails to score drafts, suggest personalization, and optimize messages for replies. Pricing starts at $29/month with a free basic tier available.

Lavender is an AI-powered email coaching platform built specifically for sales professionals who need to write personalized, one-to-one outreach emails. The tool analyzes your historic emails to understand what works for you and your team, then scores your drafts against best practices, suggests improvements, and provides context on recipients. It integrates directly into Gmail, Outlook, and sales engagement platforms like Outreach, Salesloft, HubSpot, Apollo, Groove, and Gong, allowing users to access coaching wherever they compose emails. The platform is built on analysis of billions of emails and offers both an email coach for manual writing and Ora, a feature for automated cold email generation.

Pros & cons

Pros

  • Integrates with major email clients and sales platforms including Gmail, Outlook, Outreach, Salesloft, HubSpot, Apollo, Groove, and Gong
  • Analyzes historic email data to provide personalized coaching based on what works for your specific team
  • User-friendly with minimal setup effort according to G2 reviews, with scoring system that helps keep emails on track
  • Built on analysis of billions of emails to inform best practices and recommendations

Cons

  • One G2 reviewer compared the writing style negatively to ChatGPT, suggesting output quality may vary
  • No free trial available according to the research data
  • Limited information available about advanced features or customization options

Pricing plans

Basic
$0 / month
  • Email coach access
  • Basic email scoring
Individual Pro
$29 / month
  • Full email coaching features
  • Integration with major platforms
  • Historic email analysis
Enterprise
Custom / month
  • Team-wide deployment
  • Advanced analytics
  • Custom integrations

Key features

Team Collaboration
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Feature
Lavender
Outreach
Salesloft
Pricing
Paid
Paid
Freemium
Free plan
No
No
No
Free trial
No
No
Yes
API
—
—
—
Self-hosted
No
—
No
Team support
Yes
Yes
Yes

Frequently asked questions

Is Lavender free?+

Lavender offers a free Basic tier, though the research indicates there is no free plan in the database description. Paid plans start at $29/month according to pricing research from TrustRadius and other sources.

What does Lavender integrate with?+

Lavender integrates with Gmail, Outlook, Outreach, Salesloft, HubSpot, Apollo, Groove, and Gong. The email coach works directly within these platforms so you can use it wherever you send email.

How does Lavender compare to alternatives?+

Lavender is specifically built for sales email coaching, distinguishing it from general AI writing assistants. G2 reviews indicate it's user-friendly with minimal setup, though some users have noted concerns about writing quality. The platform's focus on analyzing billions of sales emails gives it domain-specific training that general tools lack.

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