Lavender

Lavender uses a freemium model with a free plan limited to a small number of emails per month, plus paid tiers that published reviews place roughly from the high-$20s to around $89 per user per month depending on the plan and features. Individual, team, and enterprise options exist, with team plans priced per seat and enterprise pricing custom. Annual billing typically carries a discount, so confirm current tiers directly on Lavender's site.

Lavender lives inside your email compose window through a browser extension and scores your draft in real time against email best practices. As you write, it flags issues such as excessive length, poor readability, or spam-triggering phrases, and suggests improvements along with personalization prompts based on the recipient. The goal is to coach you toward a higher-scoring email before you hit send.

Lavender is designed to work with Gmail and Outlook, and you install it primarily through a Chrome extension that adds the coach directly into your inbox. Setup involves adding the extension and connecting your account, after which the coaching appears automatically as you compose. Sales teams typically roll it out alongside their existing sales engagement stack.

Beyond Gmail and Outlook, Lavender integrates with major sales engagement and CRM platforms including Outreach, Salesloft, HubSpot, Apollo, Groove, and Gong. This lets reps access coaching wherever they compose outreach. Third-party integrations and priority support are generally reserved for higher-tier paid plans.

Lavender publicly references SOC compliance and GDPR on its site, and it analyzes your historic emails to tailor its coaching to what works for you and your team. Because it processes email content, teams with strict data governance should review Lavender's privacy and data terms before rolling it out. Enterprise plans typically add advanced security and dedicated support.

Ora is Lavender's newer AI sales agent that drafts cold emails automatically, whereas the classic email coach scores and improves emails you write yourself. Ora is built on the same email intelligence and adds CRM enrichment to personalize at scale. It represents Lavender's move from a manual coaching aid toward automated outreach generation.

Lavender offers a free Basic tier, though the research indicates there is no free plan in the database description. Paid plans start at $29/month according to pricing research from TrustRadius and other sources.

Lavender integrates with Gmail, Outlook, Outreach, Salesloft, HubSpot, Apollo, Groove, and Gong. The email coach works directly within these platforms so you can use it wherever you send email.

Lavender is specifically built for sales email coaching, distinguishing it from general AI writing assistants. G2 reviews indicate it's user-friendly with minimal setup, though some users have noted concerns about writing quality. The platform's focus on analyzing billions of sales emails gives it domain-specific training that general tools lack.