Higgsfield

Higgsfield AI was founded in 2023 by Alex Mashrabov, the former head of Generative AI at Snap who joined after Snap acquired his prior startup AI Factory for $166M in 2020. The company builds an AI-native creative suite for video, image and voice generation aimed at consumers, creators and social media teams.

Higgsfield scaled rapidly, reaching roughly $200M annualized revenue by end of 2025 and about $500M by mid-2026. It raised $130M in Series A funding (a $50M round in September 2025 plus an $80M extension in January 2026) at a $1.3B valuation, and was reported in talks to raise $300-500M at a $5B pre-money valuation.

The platform's flagship Cinema Studio simulates real optical physics, letting creators choose a virtual camera body, lens and focal length, then apply 56+ professional camera movements such as crash zooms, crane shots, FPV drone and Snorricam. WAN Camera Control treats a shot as motion over time with realistic inertia and speed curves, and Cinema Studio supports 21:9 cinematic aspect ratios with 16-bit visuals.

Higgsfield also aggregates leading models (Veo 3.1, Kling 3.0, Sora 2, Seedance 2.0, Wan) in one workspace and offers its own Soul image model for hyper-realistic photos up to 2K/4K with 50+ styles. Soul ID locks a character's identity across storyboards and video sequences. It is available on web and mobile and exposes a REST inference API.

Higgsfield targets content creators, social media teams, marketers, and filmmakers who want cinematic, camera-controlled AI video and consistent AI characters. Its low entry price and multi-model access appeal to independent creators and small studios, while the Business plan and API serve teams and developers producing content at scale.

Raised $130M in Series A funding ($50M round in Sept 2025 plus $80M extension in Jan 2026) at a $1.3B valuation; reportedly in talks to raise $300-500M at a $5B pre-money valuation as of mid-2026.