Haptik

Haptik (Jio Haptik) is a Mumbai-founded, Reliance Jio-owned enterprise conversational AI platform. It splits into Contakt, an LLM-first CX suite for enterprises, and Interakt, a WhatsApp Business API product for small and D2C businesses. Enterprise pricing is custom-quoted, while Interakt publishes entry-level plans; both layer on top of Meta's separate WhatsApp conversation fees.

Haptik was founded in Mumbai, India, in 2013 by Aakrit Vaish and Swapan Rajdev, starting as a personal-assistant chatbot before pivoting to an enterprise platform. In 2019, Reliance Jio acquired a majority stake (reported at around 87% for roughly $100 million / Rs 700 crore), and the company now operates as Jio Haptik. It is one of India's largest conversational AI providers and reports having processed well over 25 billion conversations across 10+ channels and 135+ languages; treat those figures as vendor claims. The product is split into two lines. Contakt is the enterprise, LLM-first CX suite for support automation, agent assist, and conversational sales across channels. Interakt is the SMB-focused product built around the WhatsApp Business API, popular with D2C and Shopify merchants for in-chat storefronts, abandoned-cart recovery, order updates, COD confirmation, and a shared team inbox. This two-tier structure lets Haptik serve both large enterprises and smaller online sellers. Haptik is deeply tied to the Indian market and the WhatsApp ecosystem, which is both a strength and a consideration: pricing layers a subscription on top of Meta's separate per-conversation WhatsApp charges. Enterprise Contakt deals are custom-quoted after a demo, while Interakt publishes entry-level plans (reported from around Rs 999/month) plus AI add-ons. Founder Aakrit Vaish has since moved on from the CEO role to launch an AI venture fund, though the company continues under the Jio umbrella.