Depict

Depict is a Swedish AI merchandising platform for fashion ecommerce that uses image-based deep learning to automate sorting, recommendations, and search while keeping merchandiser control.

Depict is a specialist merchandising platform built for fashion ecommerce, using deep learning that understands product images and attributes rather than depending only on transactional history. That image-first approach lets it deliver relevant recommendations and category sorting even for new arrivals or long-tail products with little sales data. The platform combines automated AI sorting with manual curation controls, so merchandisers keep precision over brand storytelling while offloading repetitive optimization to the AI. It also offers hybrid search that interprets shopper intent and product recommendations that respect brand rules, aiming to lift conversion and average order value. As a European (Swedish) specialist competing with larger personalization suites like Nosto and Bloomreach, Depict differentiates through its fashion focus, visual understanding, and merchandiser-friendly hybrid control model. It is aimed at mid-to-larger stores with meaningful traffic.