Cresta

AI for the contact center: agent assist and conversation intelligence

Editorially reviewedChecked Sep 2026How we review

voice-agents#contact-center#agent-assist#conversation-intelligence#customer-service

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Toolglade editorial score

Our assessment — not a user rating. How we score

4.1/5

Enterprise readiness: 8.0
Compliance posture: 8.0
Workflow depth: 7.0
Integration surface: 7.0
Transparency: 5.0

Security & compliance

SOC 2 Type II DPA available BAA available

Verified against each vendor's own trust page. Not legal advice — confirm current status with the vendor.

Toolglade’s take

Cresta is a credible enterprise contact-center AI platform with a distinctive 'assist the human agent' angle alongside full automation. It has strong funding, real ARR, and a research pedigree. The catch is the usual enterprise one: no public pricing, no free trial, and seat-based annual contracts that AWS Marketplace listings suggest start around six figures. It is built for large contact centers, not small support teams. Verify pricing and fit directly with their sales team.

Should you use Cresta?

Best for: Large enterprise contact centers · Sales and retention call teams · Telecom, insurance, and retail support
Not ideal for: Small support teams · Buyers needing transparent self-serve pricing · Teams wanting a quick free trial
Biggest strength: Distinctive focus on augmenting human agents, not just replacing them
Biggest weakness: No public pricing or free trial
Pricing: From Custom (seat-based, ~$150K/yr examples)
Top alternative: Uniphore · see all

Facts & pricing last checked September 2026. How we review

About Cresta

Cresta is an enterprise contact-center AI platform combining real-time agent assist, AI virtual agents, and conversation intelligence, built on models trained on customer interactions. It is sales-led, seat-based, and sold on annual contracts to large enterprises in sectors like telecom, insurance, and retail. It surpassed $100M ARR in 2026 and has raised over $270M. There is no free tier or public pricing.

Cresta is a US-based enterprise AI company focused on the contact center. Its platform provides real-time agent assist that coaches human agents during live calls and chats, AI virtual agents that automate interactions, and conversation-intelligence analytics that surface insights across all customer conversations. The emphasis is "human-centric AI" that augments agents rather than only replacing them. Cresta was co-founded out of Stanford AI research and has attracted significant enterprise adoption and funding. It targets large contact centers in sectors like telecom, retail, insurance, and financial services, selling B2B SaaS on a subscription basis priced by agent seats and feature tiers, typically on annual contracts. The company surpassed $100M ARR in 2026. Pricing is quoted by sales rather than published; AWS Marketplace listings have shown 12-month agent-assist contracts around $150,000 for defined chat or call volumes. Cresta closed a $125 million Series D in November 2024, bringing total funding to over $270 million at a reported valuation around $1.6 billion.

Weighing your options?See how Cresta compares to the alternatives.

TL;DR

Cresta is an enterprise contact-center AI platform combining real-time agent assist, AI virtual agents, and conversation intelligence. It is sales-led, seat-based, and sold on annual contracts to large enterprises, with AWS Marketplace examples around $150K for 12-month agent-assist packages. It surpassed $100M ARR in 2026 and has raised over $270M at a reported ~$1.6B valuation. It fits large contact centers, not small teams.

Company overview

Cresta is a US-based enterprise AI company co-founded out of Stanford AI research, focused on the contact center. It offers agent assist, virtual agents, and conversation intelligence.

The company surpassed $100M ARR in 2026 and has raised over $270 million in total, including a $125M Series D in November 2024 at a reported valuation around $1.6 billion.

Product features

Cresta's platform delivers real-time suggestions and coaching to live human agents, automates routine interactions with AI virtual agents, and analyzes conversations across voice and chat for insights.

Models are trained on customer interaction data, and the platform integrates with telephony, CRM, and contact-center systems. The 'human-centric AI' positioning emphasizes augmenting agents rather than only replacing them.

Target market

Large enterprise contact centers, particularly in telecom, retail, insurance, and financial services, with significant agent headcount and call volume.

Buyer personas

End users

Contact-center agents receiving real-time coaching, and supervisors reviewing conversation analytics.

Buyers

VPs of customer experience, contact-center directors, and sales/retention operations leaders.

Key influencers

IT, data teams, contact-center consultants, and procurement.

Ideal customer profile

A large enterprise contact center wanting to improve agent performance and automate routine interactions, with budget for seat-based annual contracts and integration effort.

Funding & performance

Cresta has raised over $270 million in total, including a $125 million Series D in November 2024, at a reported valuation around $1.6 billion.

Pros & cons

Pros

Distinctive focus on augmenting human agents, not just replacing them
Real-time coaching during live interactions
Conversation intelligence across all calls
Strong funding and $100M+ ARR
Stanford AI research pedigree
Handles voice and chat
Proven with large enterprises

Cons

No public pricing or free trial
Seat-based annual contracts, often six figures
Enterprise-only, long sales cycle
Not self-hosted
Overkill for small teams
Requires integration effort
Results depend on data and tuning

Pricing plans

Enterprise (Custom)

Custom (seat-based)

Real-time agent assist
AI virtual agents
Conversation intelligence
CRM and telephony integrations
Annual contract and dedicated support

Key features

API

Team collaboration

Multi-language

Integrations

Contact-center platforms, CRM systems, Telephony, AWS Marketplace, Genesys

Input types

voice, text

Output types

voice, text

Best For

Real-time agent coaching, Automating routine interactions, Conversation analytics, Enterprise contact centers

Compare key features

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Feature

Cresta

Uniphore

Zoho Zia

Pricing

Paid

Free plan

Free trial

API

Yes

Self-hosted

Yes

Team support

Yes

Frequently asked questions

What does Cresta do?+

Cresta provides contact-center AI: real-time agent assist that coaches live agents, AI virtual agents that automate interactions, and conversation-intelligence analytics.

How is Cresta priced?+

Pricing is custom, seat-based, and quoted by sales on annual contracts. AWS Marketplace examples have shown roughly $150K for 12-month agent-assist packages. Verify with the vendor.

Does Cresta have a free trial?+

No. Cresta is an enterprise, sales-led platform without a free tier or public trial.

How much funding has Cresta raised?+

Over $270 million total, including a $125 million Series D in November 2024, at a reported valuation around $1.6 billion.

Is Cresta only for automation?+

No. A core differentiator is real-time agent assist that augments human agents, alongside full automation via virtual agents.