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Clari
Clari is an enterprise revenue operations and forecasting platform that helps sales teams manage pipelines, predict d...
Updated Jun 2026
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About Clari
Clari is an enterprise revenue operations and forecasting platform that unifies pipeline management, deal inspection, conversation intelligence, and sales engagement into one AI-driven system. Through modules like Capture, Inspect, Forecast, Copilot, Groove, and Align, it automatically captures activity data and helps teams predict deal outcomes, catch slipping deals early, and produce more defensible forecasts. It's aimed at mid-market and enterprise revenue teams and is priced per user with module-based add-ons and implementation costs.
Clari is an enterprise revenue orchestration platform built to give sales, marketing, RevOps, finance, and customer success teams a single source of truth for pipeline and forecasting. Rather than treating forecasting as a spreadsheet exercise, Clari continuously captures activity and CRM data, then applies AI to surface risk, predict deal outcomes, and hold teams accountable to a consistent revenue cadence. The platform is organized into modules that map to different parts of the go-to-market motion. Capture handles data quality and autocapture of rep activity, Inspect focuses on opportunity management and deal inspection, Forecast delivers pipeline management and predictive forecasting, Copilot provides conversation intelligence and coaching, Groove covers sales engagement and prospecting, Align supports buyer collaboration and mutual action plans, and Guide serves as an AI action hub for revenue strategy. Clari's more recent direction leans heavily into AI agents that automate deal inspection and forecasting tasks that reps and managers would otherwise do manually. This positions the product less as a reporting dashboard and more as an active system that flags slipping deals, nudges next steps, and keeps a running, defensible forecast. The platform connects to CRM systems and communication tools so it can enrich records automatically and reduce the manual data entry that erodes forecast accuracy. It is designed to scale across large, distributed revenue teams that need standardized inspection processes and cross-functional visibility. Clari is a strong fit for enterprise organizations that already have revenue complexity worth taming. Buyers should note that pricing is module-based and typically involves implementation and services costs, so it is worth confirming current scope and total cost on the official site before committing.
TL;DR
Clari is an enterprise revenue orchestration platform that unifies forecasting, pipeline management, deal inspection, conversation intelligence, and sales engagement, increasingly powered by AI agents. Founded in 2012 by Andy Byrne and Venkat Rangan, it raised a $225M Series F in January 2022 at a valuation of more than $2.6 billion and reported roughly $158.5M ARR in 2024. It's best suited to mid-market and enterprise revenue teams, with per-user, module-based pricing plus implementation costs.
Company overview
Clari was founded in 2012 by Andy Byrne and Venkat Rangan and is headquartered in Sunnyvale, California. The company positions itself as a revenue operations and orchestration leader, aiming to give go-to-market teams a real-time, defensible view of revenue and to make forecasting a disciplined, data-driven process rather than a manual guessing game.
Over time Clari has broadened its scope through both product development and acquisitions, adding conversation intelligence (rooted in its Wingman acquisition, delivered as Copilot) and sales engagement (delivered as Groove). Its strategy has increasingly centered on Revenue AI Agents that automate deal inspection and forecasting tasks across the entire revenue lifecycle.
Product features
Clari's platform is delivered as a set of modules that span the go-to-market motion. Capture handles data quality and autocapture of activity, Inspect provides opportunity management and deal inspection, and Forecast delivers predictive forecasting and pipeline management. Copilot adds conversation intelligence, call recording, transcription, AI summaries, and coaching, while Groove covers sales engagement and prospecting, and Align supports buyer collaboration and mutual action plans.
Underlying capabilities include a Revenue Database (RevDB), analytics, revenue cadences, and integrations with CRM and communication systems. The Guide module and Revenue AI Agents represent Clari's push toward active orchestration, surfacing recommended actions and automating routine inspection and forecasting work so managers can focus on higher-value decisions.
Target market
Clari serves mid-market and enterprise organizations across industries such as technology, healthcare and life sciences, business services, financial services, and manufacturing. Within those companies it targets RevOps, sales, marketing, finance, sales engineering, and post-sales teams that need standardized forecasting, cross-functional revenue visibility, and disciplined deal inspection at scale.
Buyer personas
End users
Sales reps, managers, and RevOps analysts who use Clari daily to update pipeline, inspect deals, submit forecasts, and review coaching insights from recorded calls.
Buyers
VPs of Sales, Chief Revenue Officers, and RevOps leaders who own forecast accuracy and pipeline discipline, often with sign-off from finance on budget and ROI.
Key influencers
Sales operations managers, sales enablement leaders, and finance/FP&A stakeholders who evaluate data accuracy, integration fit, and forecasting rigor during procurement.
Ideal customer profile
A mid-market or enterprise B2B company with a sizable, distributed sales team, an established CRM, and complex pipeline that needs standardized forecasting and cross-functional revenue visibility, with budget for a per-user platform plus implementation.
Funding & performance
Clari has raised approximately $496 million across six rounds. In January 2022 it closed a $225 million Series F led by Blackstone Group, with participation from Silver Lake, Light Street Capital, and Maverick Capital, bringing its valuation to more than $2.6 billion. Reported revenue reached about $158.5M ARR in 2024, up from roughly $97.5M in 2023.
Pros & cons
Pros
- Delivers accurate revenue forecasting and clear pipeline visibility, helping teams predict deals more reliably (rated 4.6 stars across 5,559 G2 reviews)
- Performance tracking features (rated 8.8/10) provide valuable insights into sales activities and historical trend analysis
- Reps prefer making updates in Clari over Salesforce, finding it clean and reliable for forecasting workflows
- Simplifies forecasting by automatically tracking commit, best case, and other numbers week-to-week and month-to-month
Cons
- Navigation is unintuitive with clunky UI/UX elements that make it hard to locate key information
- Lacks a centralized analytics dashboard with tailored graphs and visualizations
- Contracts often include annual price escalation clauses (5–8% per year), increasing long-term costs
- Has expanded into multiple product areas beyond its core forecasting strength, which some users feel dilutes focus
Key features
API
Mobile app
Browser extension
Team collaboration
Multi-language
Integrations
Salesforce, Microsoft Dynamics, Zoom, Microsoft Teams, Gmail, Outlook, Salesloft
Input types
CRM data, email, calendar events, call recordings, video meetings
Output types
forecasts, dashboards, deal insights, call summaries, analytics reports
Compare key features
View all alternatives →Feature
Clari
Outreach
Gong
Pricing
Paid
Paid
Paid
Free plan
No
No
No
Free trial
No
No
No
API
Yes
Yes
Yes
Team support
Yes
Yes
Yes
Frequently asked questions
How much does Clari actually cost?+
Clari is priced per user per month and typically starts around $100/user for its Core capabilities. Once common add-on modules like Copilot (conversation intelligence) and Groove (sales engagement) are included, effective costs can reach $200–$400+ per user per month. Expect additional one-time implementation and professional services fees, so request a scoped quote and confirm current pricing on Clari's official site.
How does Clari work day to day?+
Clari continuously captures rep activity and CRM data, then uses AI to analyze deals, score pipeline, and generate forecasts. Managers and RevOps use inspection views to review opportunities, spot risk, and run a consistent forecasting cadence, while reps get nudges and next-step guidance. The goal is a live, defensible revenue picture instead of a static spreadsheet built at quarter-end.
What's involved in setting up Clari?+
Setup centers on connecting your CRM and communication tools so Clari can capture and enrich data automatically. Implementations commonly take several weeks and involve configuration, data mapping, and team training, often with help from Clari's professional services team. Because of this, it's best treated as a planned rollout rather than an instant deployment.
What does Clari integrate with?+
Clari integrates with major CRM systems as its core system of record and connects to email, calendar, and video meeting tools to power activity capture and conversation intelligence via Copilot. It also fits alongside sales engagement workflows through the Groove module. Check Clari's integrations page for the current list of supported systems.
Is Clari secure enough for enterprise use?+
Clari is built for enterprise sales, finance, and RevOps teams handling sensitive pipeline and revenue data, and it operates under published terms of service and a privacy policy governing data collection, storage, and processing. Organizations with strict compliance requirements should review Clari's current security certifications and data handling practices directly during procurement.
How has Clari's product changed recently?+
Clari has expanded well beyond forecasting into a broader revenue orchestration platform, adding modules like Groove (from its sales engagement acquisition) and Copilot conversation intelligence (rooted in its Wingman acquisition). Its more recent focus is on Revenue AI Agents that automate deal inspection and forecasting tasks. This shifts Clari from a reporting layer toward an active system that drives revenue actions.
Is Clari free?+
No, Clari does not offer a free plan or free trial according to the research. It is an enterprise platform with pricing that typically starts around $60–110 per user per month depending on the module and plan tier.
How does Clari compare to alternatives?+
Clari is frequently compared to Salesforce Sales Cloud, Outreach, Salesloft, People.ai, and Gong. It's considered strong for forecasting mechanics and pipeline visibility, though alternatives like Outreach and Salesloft are more engagement-focused. Users note that Clari had a strong core product but has expanded into multiple areas where incumbent vendors have caught up.
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