Purpose-built for strategic and enterprise sales rather than generic productivity, so its research and workflow features map directly to how account executives actually work.
Automates account and buyer research that reps typically assemble by hand, condensing pre-meeting prep into a fraction of the usual effort.
Structures sales-methodology work like MEDDIC directly inside Salesforce, improving CRM data quality and qualification consistency across a team.
Supports the full meeting lifecycle - preparation ahead of strategic conversations and structured follow-up afterward - which keeps momentum on complex deals.
Note: The 2025 pivot away from presentations means longtime users of the original product will find a completely different tool, and some familiar features are gone.
Note: As a sales-focused platform with Pro and Enterprise tiers, it is a meaningful investment that only pays off for teams working larger, more complex deals.
Note: Because the product and website have changed rapidly, current pricing, packaging, and integration details are difficult to confirm without contacting the vendor.
Apollo pros and cons
Consolidates prospecting, contact data, email sequencing, and a dialer into one platform, letting teams retire several point tools and reduce their overall stack cost
Extensive B2B database with granular filtering by role, industry, company size, technographics, and buying signals speeds up building targeted prospect lists
Data enrichment keeps CRM records current by filling in and updating contact and company fields, reducing the manual cleanup RevOps teams typically shoulder
AI Assistant and call summaries accelerate account research and message drafting, cutting the time between finding a prospect and reaching out
Note: Pricing and credit allocations shift over time, and some buyers find the credit-based structure and plan differences harder to predict than a flat per-seat model
Note: Advanced capabilities such as intent data, higher email sending limits, and richer AI features are gated to upper tiers, so the cheapest plans can feel limited for serious outbound
Note: Data accuracy and coverage, while broad, can vary by region and role, so teams should validate against their own segments before committing at scale
Which one should you choose?
Best overall signal
Tome
Selected using Toolglade popularity signals such as views and votes.
Best value signal
Apollo
Selected using free-plan availability and engagement signals.
Best for
Tome
Enterprise and strategic account sales teams
Account executives working complex, multi-stakeholder deals
Sales teams standardized on Salesforce
Organizations using MEDDIC or similar qualification methodologies
Revenue leaders focused on deal acceleration and pipeline quality
Apollo
Startups and mid-market sales teams consolidating prospecting tools
SDRs and account executives running high-volume outbound
Revenue operations teams needing ongoing data enrichment
Founders doing early sales and lead generation themselves
Marketers building targeted B2B contact lists
FAQ
Is Tome better than Apollo?
It depends on your use case. Compare category fit, pricing, feature availability, and ratings before choosing.
Which tool has a free plan?
Tome may not and Apollo offer a free plan based on current Toolglade data.