Softr

Turn your data into apps and portals, now with AI

Hand-reviewed by the Toolglade team·Updated Aug 2026

website-builder#no-code#ai-app-builder#client-portals#internal-tools

Free plan Free trial API Teams Mobile app

Toolglade’s take

Softr is a mature, well-regarded no-code platform that is genuinely good at portals and internal tools built on structured data, and its AI Co-Builder is a useful accelerator rather than the whole product. Note that some 2026 write-ups conflate Softr's plan structure with credit-based AI builders; Softr's own tiers are user- and record-based (Free, Basic, Professional, Business, Enterprise). Custom domains on the free plan are a real perk. Very complex or highly bespoke apps may still outgrow it, so validate limits for your use case.

About Softr

Softr is a no-code platform that turns structured data from sources like Airtable, Google Sheets, and its own Softr Databases into apps, portals, and internal tools. It adds an AI Co-Builder to generate apps from prompts and in-app AI features like Ask AI and Database AI Agents. Custom domains are included on every plan, including the free tier. It is best for teams exposing existing structured data as secure, permissioned apps.

Softr is a no-code app builder that turns structured data into working applications such as client portals, dashboards, internal tools, and member directories. It pairs a visual, block-based builder with Softr Databases, workflow automations, and integrations, and in 2026 added an AI Co-Builder that can generate a functional app from a prompt in minutes. Beyond generation, Softr layers AI directly into apps through features like Ask AI and Database AI Agents, letting end users query and act on their data conversationally. Custom domains are available on every plan, including the free tier, which is unusual and helpful for small teams that want a branded portal without paying up front. Softr sits between spreadsheet-connected app builders and heavier development platforms. It is strong for teams that already keep data in structured sources and want to expose it as a secure, permissioned app quickly, though very custom or highly complex applications may still hit the ceilings of a no-code tool.

TL;DR

Softr is a mature no-code platform that turns structured data into client portals, internal tools, and business apps, with an AI Co-Builder that generates apps from prompts and in-app AI like Ask AI and Database AI Agents. Custom domains are included on every plan, including free. Pricing is user- and record-based across Free, Basic, Professional, Business, and Enterprise tiers. Best for teams exposing existing data as secure, permissioned apps.

Company overview

Softr is a no-code company founded in 2019 and based in Berlin, Germany. It built its reputation on making it easy to turn Airtable and Google Sheets data into portals and apps, later adding its own Softr Databases, automations, and AI features.

It serves a broad base of small businesses, operators, and agencies building internal and client-facing apps.

Product features

The platform combines a visual block-based builder with data sources, granular permissions, payments, automations, and integrations. The 2026 AI Co-Builder generates functional apps from prompts, while Ask AI and Database AI Agents bring conversational AI into the apps themselves.

Custom domains are available on all plans, and tiers scale by users and records.

Target market

Small and mid-sized businesses, operators, agencies, and teams that keep data in structured sources and want secure, branded apps and portals without heavy development.

Buyer personas

End users

Operations staff, clients, and members using portals and internal tools built in Softr.

Buyers

Operations leads, founders, and agency owners choosing a no-code platform for portals and internal apps.

Key influencers

No-code communities, Airtable power users, and agency consultants.

Ideal customer profile

Small-to-mid teams and agencies with data in Airtable, Google Sheets, or Softr Databases that need secure, permissioned, branded apps and portals delivered quickly.

Funding & performance

Softr has raised roughly $15.7M in disclosed funding, including a $13.5M round in early 2022, from investors such as Atlantic Labs and others. Verify current figures with the company.

Pros & cons

Pros

Excellent for portals and data-driven internal tools
Custom domains on every plan, including free
AI Co-Builder generates apps from prompts
Strong permissions and gated content
Connects to Airtable, Google Sheets, and Softr Databases
Mature platform with automations and integrations

Cons

Pricing is user- and record-capped, which can get costly at scale
Very complex custom apps hit no-code limits
No self-hosting
AI features are add-ons, not the core
Advanced workflows may need external automation tools
Design flexibility is bounded by blocks

Pricing plans

Free

$0 / month

Custom domain included
Limited users and records
Core building blocks

Basic

$49 / month

~20 users
50,000 records per app
Custom domains
Core features

Professional

$139 / month

~100 users
100,000 records per app
More blocks and features

Business

$269 / month

~500 users
200,000 records per app
Advanced features and support

Enterprise

Custom

Custom users and records
Advanced security
Dedicated support

Key features

API

Mobile app

Team collaboration

Multi-language

Integrations

Airtable, Google Sheets, Softr Databases, Stripe, HubSpot, Zapier, Make

Input types

text, structured data

Output types

web app, portal

Best For

client portals, internal tools and dashboards, member directories, turning spreadsheets into apps

Compare key features

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Feature

Softr

Durable

Framer AI

Pricing

Freemium

Free plan

Yes

Free trial

Yes

API

Yes

Team support

Yes

Frequently asked questions

What is Softr best for?+

Building client portals, internal tools, dashboards, and directories from structured data such as Airtable, Google Sheets, or Softr's own databases.

Does Softr have AI features?+

Yes. It offers an AI Co-Builder that generates apps from prompts, plus in-app AI features like Ask AI and Database AI Agents.

Can I use a custom domain on the free plan?+

Yes. Softr includes custom domains on every plan, including the free tier, which is unusual for no-code builders.

How is Softr priced?+

By user and record limits across Free, Basic, Professional, Business, and Enterprise tiers, rather than by AI credits. Verify current numbers with the vendor.

Can Softr replace a developer?+

For portals and internal data apps, often yes; but very complex or highly custom applications may still require code or hit no-code limits.