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Retool

Build internal tools and AI apps fast with drag-and-drop plus code

automation#low-code#internal-tools#ai-agents#dashboards
Free plan Free trial Claimed API Self-hosted Teams Mobile app
Toolglade’s take

Retool is one of the most mature internal-tool builders, and its AI additions are genuinely useful for teams that want to layer LLM features onto real business data rather than start from a blank chat box. It rewards teams with at least some SQL and JavaScript comfort; pure no-coders will hit a learning curve. Pricing is capable but can get complicated because it mixes per-user seats with usage-based Workflow runs and AI credits, so model your real usage before committing. As of August 2026 the free plan supports up to 5 users, which is enough to evaluate it seriously.

About Retool

Retool is a low-code platform for building internal tools, dashboards, and automations, with Retool AI adding LLM features and AI agents on top of your connected data. It is best for developer-adjacent teams that want speed without giving up the ability to write SQL and JavaScript, and it supports both cloud and self-hosted deployments.

Retool started as a way for engineering teams to stop hand-building CRUD admin panels and instead assemble internal apps from drag-and-drop components wired to databases and APIs. Over time it added Workflows (scheduled and event-driven automations), a mobile app builder, and Retool AI, which lets teams add LLM-backed features such as text generation, classification, summarization, and retrieval-augmented answers, along with AI Agents that can take actions across connected systems. The platform sits between no-code and traditional development. You can get far by dragging tables, forms, and charts onto a canvas and binding them to queries, but almost every property accepts JavaScript, and data logic is often written in SQL or API calls. That flexibility is Retool's main draw for developer-heavy teams, and also why non-technical users sometimes find it steeper than tools like Glide. Retool is used heavily for operations, support, and admin tooling at startups and enterprises alike. It offers cloud hosting as well as self-hosted deployments for teams with strict data-residency or compliance needs, and its pricing is based on user types (builders, standard/internal users, and external users) plus usage-based components for Workflows and AI credits.

TL;DR

Retool is a leading low-code platform for building internal tools, dashboards, and automations, with Retool AI adding LLM features and agents on top of connected business data. It blends drag-and-drop components with SQL and JavaScript, making it powerful for developer-adjacent teams. It supports both cloud and self-hosted deployments. Pricing is per user type plus usage-based AI and Workflow components. It is best for ops, support, and engineering teams and less suited to pure no-coders or consumer apps.

Company overview

Retool is a San Francisco-based company founded in 2017 that builds a low-code platform for internal software. It has grown into one of the most widely adopted internal-tool builders, used by startups and large enterprises for admin panels, dashboards, and operational workflows.

The company has expanded from app building into Workflows, mobile, and AI. Sacra and other trackers have estimated Retool reaching roughly $120M ARR by late 2025, reflecting steady enterprise traction.

Product features

Core capabilities include a drag-and-drop app builder with a large component library, deep data connectivity (SQL databases, REST/GraphQL APIs, and popular SaaS tools), Workflows for scheduled and event-driven automation, and a mobile app builder.

Retool AI layers LLM-powered generation, classification, summarization, and retrieval into apps, and AI Agents can take multi-step actions across connected systems. Self-hosting and enterprise controls (SSO, audit logs, permissions) round out the platform for larger organizations.

Target market

Startups and enterprises with operations, support, and engineering teams that need custom internal tools quickly, particularly those with some SQL and JavaScript capability and those with compliance needs that favor self-hosting.

Buyer personas

End users

Operations, support, and internal staff who use the tools Retool builders create, plus developers who build the apps.

Buyers

Engineering leaders, heads of operations, and CTOs at startups and enterprises evaluating internal-tooling and AI-app platforms.

Key influencers

Software engineers and technical ops staff who advocate for low-code adoption and self-hosting.

Ideal customer profile

A growth-stage or enterprise company with recurring internal-tool needs, some in-house technical capacity, and a preference for building on top of its own databases and APIs, potentially with self-hosting.

Funding & performance

Retool has raised on the order of $140M+ across multiple rounds and was valued at roughly $3.2B around its 2022 round, per public reporting. Investors have included Sequoia and others. Verify current figures, as totals and valuation reporting vary by source.

Pros & cons

Pros

  • Very fast to build data-backed internal tools
  • Escape hatch into SQL and JavaScript for real control
  • Retool AI adds practical LLM features and agents on your data
  • Self-hosting available for compliance-sensitive teams
  • Large library of integrations and components
  • Mature platform with strong enterprise adoption

Cons

  • Steeper learning curve than pure no-code builders
  • Pricing mixes per-seat and usage-based AI/Workflow costs
  • Can get expensive as teams and usage scale
  • Not aimed at public-facing consumer apps
  • AI credits and Workflow runs require monitoring
  • Some advanced features gated to higher tiers

Pricing plans

Free
$0 / month
  • Up to 5 users
  • Unlimited web and mobile apps
  • Limited Workflow runs per month
  • 250 AI credits per month
  • 5GB data storage
Team
$10/builder + $5/internal user / month
  • More Workflow runs
  • Version control and staging
  • Custom branding
  • Additional AI credits
Business
~$50-65/builder / month
  • Higher AI credit allowance
  • External user seats
  • Advanced permissions
  • Audit logs and modules
Enterprise
Custom
  • SSO and SAML
  • Advanced governance
  • Self-hosted options
  • Dedicated support

Key features

API
Mobile app
Team collaboration
Self-hosted
Integrations
PostgreSQL, MySQL, REST/GraphQL APIs, Snowflake, MongoDB, OpenAI, Stripe, Google Sheets
Input types
text, database records, API data
Output types
apps, dashboards, workflows, AI responses
Best For
building internal admin tools, adding AI features to business data, operations and support tooling, self-hosted internal apps

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API
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Frequently asked questions

Is Retool no-code?+

It is low-code. You can build a lot by dragging components, but most real apps benefit from some SQL and JavaScript, which is why developer-adjacent teams get the most from it.

What is Retool AI?+

Retool AI is a set of features for adding LLM-powered capabilities such as text generation, classification, summarization, and retrieval, plus AI Agents that can take actions across your connected data and tools.

Can Retool be self-hosted?+

Yes. Retool offers self-hosted deployments in addition to its cloud, which is a common reason compliance-sensitive teams choose it.

How does Retool pricing work?+

Pricing is based on user types (builders, internal users, and external users) plus usage-based Workflow runs and AI credits. A free plan is available for up to 5 users as of August 2026.

Who is Retool best for?+

Teams that need internal tools quickly and have some technical capacity, especially operations, support, and engineering teams at startups and enterprises.

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