Pixis

Pixis provides codeless AI infrastructure for performance marketing, letting teams apply pretrained AI models to targeting, campaign optimization, and generative creative without building their own data science stack. Founded in India in 2018 and now global, it is sold to brands and agencies through a sales-led motion with custom pricing.

Pixis positions itself as 'codeless AI infrastructure' for marketers: a suite of pretrained AI models that plug into advertising and growth workflows so teams can optimize campaigns without hiring data scientists or writing code. Its product areas span audience targeting, in-flight performance optimization across ad platforms, and generative AI for creative production. The company has described building a large library of AI models to power these use cases. Pixis was founded in 2018 by Shubham A. Mishra (co-founder and CEO), Vrushali Prasade, and Hari Valiyath. The company was born in Bengaluru, India, and has since expanded internationally, with its headquarters reported in the United States (Bay Area / California). Its India origin and global expansion mirror a wider pattern of Indian AI startups scaling into US and global markets while retaining engineering roots at home. On funding, Pixis has raised multiple rounds from notable investors. It announced an $85 million Series C1 in September 2023 led by Touring Capital, which it said brought total capital raised to around $209 million, with participation from investors including General Atlantic, Celesta Capital, Grupo Carso, and Chiratae Ventures; an earlier SoftBank Vision Fund 2-led Series C was also reported. These are the company's and investors' reported figures. Pixis sells primarily to brands and marketing teams through a sales-led motion, so pricing is quoted rather than listed publicly.