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Picsart

All-in-one photo and video editor with generative AI

image#photo editing#generative ai#video editing#templates
Free plan Free trial Claimed API Teams Mobile app
Toolglade’s take

Picsart's appeal is breadth: photo editing, video, collages, stickers, and generative AI in one cross-platform app, which is a lot of value for casual and social-media creators. The tradeoff is a credit system on AI features that can feel limiting on lower tiers, and reported pricing varies by plan and region. It is a strong generalist, but professionals with a single focus may find dedicated tools give more depth.

About Picsart

Picsart is an all-in-one creative platform offering photo editing, video editing, collages, stickers, and generative AI tools such as text-to-image and AI background replacement. It works across mobile and web with a free tier plus credit-based paid plans, and it is aimed at social media creators, small businesses, and casual editors. AI features are gated by a monthly credit system, and higher tiers add batch processing, premium content, and team features.

Picsart is a consumer and prosumer creative app that blends traditional editing with AI-powered generation. It offers a photo editor, video editor, collage maker, sticker maker, and a library of templates, backgrounds, and effects. Over the past few years it has layered in generative AI tools such as text-to-image, AI background replacement, retouching, and AI-assisted design, gated by a monthly credit system. The platform is available across mobile (iOS and Android) and the web, making it a flexible choice for social media creators, small businesses, and casual editors who want to move between devices. Its free tier includes core editing plus a small weekly allotment of AI credits, while paid plans unlock more credits, batch processing, premium content, and team features. Picsart is one of the larger players in the visual creation market, backed by significant venture funding and a very large user base. Its breadth is a strength for people who want a single tool for many tasks, though power users focused on one discipline (say, professional retouching or long-form video) may still prefer specialized software.

TL;DR

Picsart is a cross-platform creative app combining photo editing, video editing, collages, stickers, and generative AI. It runs on mobile and web with a free tier and credit-based paid plans starting around $5/month. AI features are gated by a monthly credit system. It suits social media creators, small businesses, and casual editors more than single-focus professionals. The company is well funded and has a very large user base.

Company overview

Picsart is a visual creation company behind one of the most-downloaded photo and video editing apps. It has built a broad prosumer platform spanning mobile and web.

The company reached unicorn status in 2021 and reports a very large global user base, positioning itself as an all-in-one alternative to buying separate photo, video, and design tools.

Product features

Picsart's product includes a photo editor, video editor, collage maker, sticker maker, and a large library of templates and effects. Generative AI tools include text-to-image, AI background replacement, and retouching, all gated by credits.

Higher tiers add more AI credits, batch processing, premium content, and team collaboration. An Enterprise offering adds SDK/API access, white-labeling, and enterprise security.

Target market

Picsart targets social media creators, influencers, small businesses, and casual editors who want a single flexible app across devices, plus enterprises needing scalable creative tooling via SDK.

Buyer personas

End users

Social media creators, students, and hobbyists editing photos and short videos on phones and the web.

Buyers

Individual creators subscribing to paid tiers, plus marketing leads buying team or enterprise plans.

Key influencers

Social media managers and content agencies recommending tools to their networks.

Ideal customer profile

Content-focused creators and small businesses that want a versatile, affordable, cross-platform editor with built-in generative AI rather than several specialized tools.

Funding & performance

Picsart raised a $130 million Series C in 2021 led by SoftBank Vision Fund 2, valuing the company at over $1 billion, and public reports cite roughly $195 million in total funding to date. Figures are based on public reports and should be verified.

Pros & cons

Pros

  • Broad toolkit covering photos, video, and design
  • Available on mobile and web
  • Generous set of templates and stickers
  • Generative AI features built in
  • Free tier for casual users
  • Team and enterprise options with SDK access

Cons

  • AI features are limited by a monthly credit system
  • Pricing tiers and regional prices can be confusing
  • Depth is lower than specialized pro software
  • Free tier includes ads and limited AI credits
  • Occasional upselling in the interface
  • Advanced features locked behind higher tiers

Pricing plans

Free
$0
  • Core photo and video editing
  • Small weekly AI credit allotment
  • Templates and stickers
  • Ads
Plus
$5 / month
  • Ad-free
  • Face retouching tools
  • About 200 AI credits/month
  • Premium content
Pro
$13 / month
  • More AI generations
  • Batch processing
  • Team features
  • Multi-brand management
Enterprise
Custom
  • Flexible credit allocation
  • SDK/API access
  • White-label options
  • Enterprise security and SLAs

Key features

API
Mobile app
Team collaboration
Multi-language
Integrations
iOS, Android, Web, SDK/API (enterprise)
Input types
image, video, text
Output types
image, video
Best For
social media content creation, quick photo and video edits, collages and templates, generative AI images

Compare key features

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Feature
Picsart
Fotor
Photoleap
Pricing
Freemium
Freemium
trial
Free plan
Yes
Yes
No
Free trial
Yes
No
Yes
API
Yes
Yes
No
Team support
Yes
No
No

Frequently asked questions

Is Picsart free?+

Picsart has a free tier that includes core photo and video editing plus a small weekly allotment of generative AI credits, with ads. Paid plans unlock more credits, premium content, and additional features.

What platforms does Picsart run on?+

Picsart is available on iOS, Android, and the web, letting you move projects across devices.

How do Picsart's AI credits work?+

Generative AI features consume credits from a monthly (or weekly, on free) allowance. Higher-priced plans include more credits, and Enterprise offers flexible credit allocation.

Does Picsart offer team or business features?+

Yes. Higher tiers add team collaboration and multi-brand management, and an Enterprise plan adds SDK/API access, white-labeling, and dedicated support.

Is Picsart good for professional work?+

It is well suited to social media and small-business content. Professionals needing deep, precise control over retouching or long-form video may prefer specialized software.

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