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Photoroom

AI photo editing for product shots — background removal, cleanup, and instant studio-quality images.

Hand-reviewed by the Toolglade team·Updated Aug 2026
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Toolglade’s take

The default for quick, clean product images — background removal and AI backgrounds that make e-commerce shots look studio-made.

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About Photoroom

Photoroom is an AI photo editor focused on product and e-commerce imagery, with instant background removal, AI-generated backgrounds, batch editing, and cleanup tools.

Photoroom is an AI-powered photo editor aimed at sellers, marketers, and small businesses. Its core strength is turning ordinary product photos into clean, professional visuals: one-tap background removal, AI-generated backgrounds and scenes, object removal, shadows, and batch processing for whole catalogs. It's available on mobile and web with a freemium model and an API for automation. Rather than a general image generator, Photoroom is a focused, practical tool for e-commerce and product photography — and it's very good at that specific job.

TL;DR

Photoroom is an AI photo editing app focused on background removal, product photography, and scene generation, popular with online sellers and small businesses. It offers one-tap background removal, AI backgrounds, batch editing, and virtual apparel models, available on mobile, web, and via API. Pricing spans a free tier, consumer subscriptions (Pro and Max), enterprise plans, and usage-based API pricing. It is aimed at ecommerce sellers, marketers, and creators who need clean, professional product images fast.

Company overview

Photoroom is a French startup founded in 2019 by Matthieu Rouif and Eliot Andres. The company builds AI-powered image editing tools, initially centered on instant background removal and product photo creation for online marketplaces.

Photoroom has grown into a broad AI photo studio with mobile, web, and API products, serving individual sellers through to larger businesses. It emphasizes fast, accessible editing driven by its own computer vision and generative models.

Product features

Core capabilities include one-tap background removal, AI background and scene generation, retouching, resizing and templates for marketplaces, batch/bulk exports, and virtual models for apparel. The app separates manual edits from AI features that draw on a monthly credit allowance tied to the plan.

For developers and businesses, Photoroom offers an API for background removal and image editing, priced per image, enabling integration into ecommerce catalogs and automated content pipelines.

Target market

Photoroom serves ecommerce and marketplace sellers (eBay, Poshmark, Shopify, and similar), small businesses, marketers, and social media creators who need professional product and lifestyle images without a photo studio or design expertise.

Buyer personas

End users

Online sellers, small business owners, marketers, and social media creators editing product and lifestyle photos.

Buyers

Individual subscribers and ecommerce/marketing teams provisioning Pro, Max, or API plans.

Key influencers

Ecommerce operators, marketplace communities, and developers integrating image APIs.

Ideal customer profile

Ecommerce sellers and small businesses that need fast, high-quality background removal and product imagery on mobile, web, or via API.

Funding & performance

Photoroom raised a $19 million Series A led by Balderton Capital, with angels associated with Facebook, Hugging Face, and Disney+. In 2024 it raised a Series B reported around $43 million at a valuation of roughly $500 million, led by Balderton Capital and Aglae Ventures. The company is venture-backed and based in Paris.

Pros & cons

Pros

  • Best-in-class background removal and product photos
  • AI backgrounds and batch editing for catalogs
  • Easy on mobile and web, plus an API

Cons

  • Focused on product/photo editing, not general generation
  • Full features and higher resolution need a paid plan
  • Not aimed at artistic image creation

Pricing plans

Free
$0 / month
  • One-tap background removal
  • Basic editing tools
  • Limited exports and AI credits
  • Templates access
  • Mobile and web apps
Pro
$12.99 / month
  • HD background removal and exports
  • AI backgrounds and scenes
  • Up to ~500 batch exports per month
  • Monthly AI generation credits
  • Removal of watermarks
Max
$34.99 / month
  • Higher AI credit allowance
  • Up to ~1,500 batch exports per month
  • Advanced AI features and virtual models
  • Priority processing
  • Team-oriented usage
Enterprise
Custom
  • Custom volume and pricing
  • API access and higher limits
  • Dedicated support
  • Team and workflow features
  • Tailored terms

Key features

API
Mobile app
Team collaboration
Multi-language
Integrations
Shopify, Photoroom API, iOS, Android
Input types
image, text
Output types
image
Best For
ecommerce product photos, background removal, marketplace listings, social media visuals

Compare key features

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Feature
Photoroom
Canva AI
DALL·E
Pricing
Freemium
Freemium
Freemium
Free plan
Yes
Yes
Yes
Free trial
No
No
No
API
Yes
No
Yes
Team support
Yes
Yes
No

Frequently asked questions

Is Photoroom free?+

Yes, there's a free tier; Pro (from about $9.99/month) unlocks HD exports, AI backgrounds, and batch editing.

What is Photoroom best for?+

Product and e-commerce photography — removing backgrounds and creating studio-quality images fast.

Does Photoroom have an API?+

Yes — it offers an API for automating background removal and image editing at scale.

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