Pencil

Pencil is an AI marketing platform from The Brandtech Group that orchestrates multiple generative models to create, predict, and publish ad creative across paid channels with brand governance.

Pencil positions itself as an 'AI operating system for marketing,' bringing many underlying generative models together so teams can produce on-brand ad creative without juggling separate tools. Instead of relying on one model, it routes tasks to the best engine, letting users generate images, video, and copy, then remix winning concepts into new variations. Beyond generation, Pencil focuses on performance. It can score creative against predicted outcomes, integrate brand guidelines and assets, and publish directly to channels including Meta, DV360, and LinkedIn. That closed loop, from ideation to prediction to publishing, is what distinguishes it from pure generation tools. As part of The Brandtech Group, the world's largest independent marketing technology group, Pencil is built for enterprise governance while also offering self-serve plans for smaller teams. The lower tiers cap generations tightly, so high-volume advertisers will land on the custom enterprise tier. It is best for performance marketers who live in paid social and want speed with brand control.