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Guru

AI-powered enterprise knowledge that surfaces answers where you work.

productivity#knowledge-management#enterprise-search#wiki#ai-assistant
Free plan Free trial Claimed API Teams Mobile app Browser extension
Toolglade’s take

Guru is a mature, well-regarded knowledge platform, and its verification model (owners plus expiration dates on cards) is a genuine strength for teams that struggle with stale docs. The main caution is cost structure: it is priced per seat with a 10-seat minimum on the self-serve plan, and because everyone who reads knowledge needs a license, the bill scales with your whole company rather than a handful of authors. Buyers should also note that the Enterprise tier moves to custom, usage-based pricing, so total cost is hard to estimate without a sales conversation.

About Guru

Guru is an enterprise knowledge management platform that unifies a wiki, an intranet, and AI-powered search so employees can get verified, cited answers without leaving Slack, Teams, or their browser. Its standout feature is trust: knowledge cards have assigned owners and verification cycles, so the AI surfaces content that is meant to be current rather than outdated. It is best suited to mid-market and enterprise teams in support, sales, HR, and IT that need one authoritative source of truth, and it is priced per seat, which makes it powerful but potentially expensive at scale.

Guru positions itself as a single source of truth for internal knowledge, combining a wiki-style editor, an enterprise search layer, and an AI assistant that answers employee questions in natural language. Its differentiator is verification: cards of knowledge have designated owners and expiration dates, so answers surfaced by the AI are meant to be trustworthy rather than stale. Guru meets employees inside Slack, Microsoft Teams, and the browser, so people can get answers without leaving their workflow. The platform is most commonly adopted by support, sales, HR, and IT teams that field repetitive questions and need consistent, up-to-date documentation. Guru's AI search indexes both its own cards and connected third-party sources, then generates cited answers, which reduces the ramp for new hires and cuts down on interruptions to subject-matter experts. Guru is a paid, per-seat product, and because it is an internal read-and-search tool, every employee who needs access typically needs a license. That model makes it powerful for standardizing knowledge but means costs scale with headcount, which is the main consideration buyers weigh against lighter-weight wikis or general-purpose search.

TL;DR

Guru is an enterprise knowledge management platform that unifies a wiki, intranet, and AI-powered search. Its signature feature is verification: knowledge cards have owners and expiration cycles so AI answers stay trustworthy. It meets employees inside Slack, Teams, and the browser, and is aimed at mid-market and enterprise support, sales, HR, and IT teams. Pricing is per seat with a 10-seat self-serve minimum, so costs scale with headcount. Enterprise moves to custom usage-based pricing.

Company overview

Guru is a Philadelphia-based software company founded in 2013 that builds a company-wide knowledge platform combining wiki, intranet, and enterprise AI search.

The company has raised roughly $70.7 million in disclosed funding across multiple rounds, most notably a $30 million Series C led by Accel in 2020. It remains a private, venture-backed company and serves a broad base of mid-market and enterprise customers.

Product features

At its core Guru offers verified knowledge cards, an AI assistant that answers questions in natural language with citations, and enterprise search across both native and connected sources. It surfaces knowledge where employees work through a browser extension and deep Slack and Microsoft Teams integrations.

Administrative features include content ownership, verification schedules, analytics on knowledge gaps and usage, and an API for custom workflows. The platform is designed for teams that need a single, current source of truth rather than scattered documents.

Target market

Mid-market and enterprise organizations, especially support, sales, HR, and IT teams that field repetitive questions and need consistent, up-to-date internal documentation.

Buyer personas

End users

Support agents, sales reps, HR staff, and IT/help-desk employees who search for and consume verified answers in their daily workflow.

Buyers

Knowledge management leaders, heads of support or enablement, and IT decision-makers responsible for internal tooling budgets.

Key influencers

Subject-matter experts and content owners who author and verify knowledge, plus operations and enablement teams.

Ideal customer profile

A mid-market or enterprise company with distributed teams, high volumes of repetitive internal questions, and a mandate to standardize and modernize internal knowledge.

Funding & performance

Guru has raised approximately $70.7 million in disclosed funding, most recently a $30 million Series C led by Accel in 2020. No newer round has been publicly disclosed.

Pros & cons

Pros

  • Verification model keeps answers current and trustworthy
  • Meets employees inside Slack, Teams, and the browser
  • Combines wiki, intranet, and AI search in one platform
  • Strong analytics for spotting knowledge gaps
  • Broad integrations with help desks and productivity suites
  • Cited AI answers reduce hallucination risk

Cons

  • Per-seat pricing scales with total headcount, not just authors
  • Self-serve plan carries a 10-seat minimum
  • Enterprise tier uses opaque, custom usage-based pricing
  • Can be more than small teams need versus a simple wiki
  • Full value depends on disciplined content ownership and upkeep
  • Median contract values reported by buyers are substantial

Pricing plans

Free
$0
  • Basic wiki and cards for small teams
  • Limited AI and admin capabilities
  • Core integrations
Self-serve (paid)
$25/user / month
  • AI search and answers
  • Verified knowledge cards
  • 10-seat minimum
  • Slack, Teams, and browser access
  • Analytics
Enterprise
Custom
  • Usage-based pricing
  • Advanced security and SSO
  • Custom integrations
  • Dedicated support

Key features

API
Mobile app
Browser extension
Team collaboration
Multi-language
Integrations
Slack, Microsoft Teams, Google Workspace, Salesforce, Zendesk, Confluence, Chrome
Input types
text, documents
Output types
text
Best For
Standardizing internal documentation, Answering repetitive employee questions, Onboarding and ramping new hires, Surfacing knowledge inside Slack and Teams

Compare key features

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Feature
Guru
Sana
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Pricing
Freemium
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Contact for pricing
Free plan
Yes
Yes
No
Free trial
Yes
Yes
No
API
Yes
Yes
Yes
Self-hosted
No
No
Yes
Team support
Yes
Yes
Yes

Frequently asked questions

Does Guru have a free plan?+

Yes. Guru offers a free tier for small teams, though the AI-heavy and administrative capabilities are concentrated in the paid plans, and the self-serve paid plan carries a 10-seat minimum.

How is Guru priced?+

Guru is priced per user. As of August 2026 the self-serve plan is roughly $25 per seat per month billed annually with a 10-seat minimum, and Enterprise pricing is custom and usage-based. Verify current figures with Guru.

What makes Guru different from a normal wiki?+

Guru layers verification and AI search on top of wiki content: every knowledge card has an owner and a re-verification schedule, and its AI answers questions with citations, meeting employees inside Slack, Teams, and the browser.

Which tools does Guru integrate with?+

Guru integrates with Slack, Microsoft Teams, Google Workspace, Salesforce, Zendesk, Confluence, and offers a Chrome extension, plus an API for custom connections.

Is Guru good for customer support teams?+

Yes. Support is one of Guru's core use cases; agents can surface verified, cited answers directly inside their help desk to answer tickets faster and more consistently.

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