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Craft

Beautiful docs and notes app with a built-in AI assistant and MCP connections

note-taking#notes#documents#ai-writing#knowledge-management
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About Craft

Craft is a design-forward notes and documents app with a built-in AI assistant for drafting, summarizing, and rewriting, plus native MCP connections to Claude, ChatGPT, and Cursor. It suits knowledge workers and teams who want polished, shareable documents and is available across Apple platforms, Windows, and the web with a free tier and paid Plus, Family, Team, and Business plans.

Craft is best known for producing documents that look good by default. Instead of a blank page, you get a block-based editor with elegant typography, cards, and media embeds that make notes, meeting docs, and shareable pages feel designed rather than dumped. It is popular with consultants, product teams, and knowledge workers who care about how their documents read as much as what they contain. The AI assistant is woven into the writing flow: you can generate drafts, summarize long notes, change tone, translate, and extract action items directly inside a document. In 2026, Craft added multiple AI model tiers and native MCP connections that let it talk to external assistants like Claude, ChatGPT, and Cursor, positioning it as both a notes app and a hub that other AI tools can read from and write to. Craft offers a free Starter plan plus Plus, Family, Team, and Business tiers, with education pricing available. The trade-offs are that the free tier caps content blocks and storage, and that Craft's opinionated, design-led structure is less flexible than open-ended tools like Obsidian for heavy database-style workflows.

TL;DR

Craft is a design-forward notes and documents app with a built-in AI assistant and MCP connections to Claude, ChatGPT, and Cursor, ideal for knowledge workers who want polished, shareable documents.

Company overview

Craft is a note-taking and document company known for a design-led editor that produces polished, shareable pages. It has built a loyal base among Apple users, consultants, and product teams and has expanded to Windows and the web.

The company monetizes through Plus, Family, Team, and Business subscriptions while offering a free Starter tier and education pricing. Its 2026 direction leans into AI, adding model tiers and MCP connections that make Craft interoperable with external assistants.

Product features

Craft centers on a block-based editor with elegant typography, cards, and media embeds, organized into folders and Spaces. The AI assistant supports drafting, summarizing, rewriting, and translation directly inside documents.

Recent additions include multiple AI model tiers and native MCP connections to Claude, ChatGPT, and Cursor, letting Craft act as a knowledge hub other AI tools can read and write. Cross-platform sync spans Apple devices, Windows, and web.

Target market

Craft targets knowledge workers, consultants, writers, and product teams who value polished, presentation-quality documents and a clean note-taking experience.

Buyer personas

End users

Knowledge workers and writers creating notes, docs, and shareable pages.

Buyers

Individuals and team leads purchasing Plus, Family, Team, or Business seats.

Key influencers

Apple-focused productivity communities and design-conscious professionals.

Ideal customer profile

Individuals and small-to-midsize teams that prioritize beautiful, shareable documents with AI assistance.

Funding & performance

Craft is a privately held software company; verify funding details with primary sources.

Pros & cons

Pros

  • Exceptional visual design and typography
  • Built-in AI assistant across the writing flow
  • Native MCP connections to Claude, ChatGPT, and Cursor
  • Cross-platform apps for Apple, Windows, and web
  • Strong for shareable, presentation-quality documents
  • Reasonable paid pricing with annual discounts

Cons

  • Free tier caps content blocks and storage
  • Less flexible than open databases like Obsidian or Notion
  • No public API for deep custom integrations
  • Opinionated structure can constrain complex workflows
  • AI quality depends on selected model tier

Pricing plans

Starter
$0
  • Up to 1,500 content blocks
  • 1 GB storage
  • Core editor
  • Basic sharing
Plus
$8 / month
  • Unlimited docs
  • AI assistant
  • 30-day version history
  • MCP connections
Family
$15 / month
  • Multiple members
  • All Plus features
  • Shared spaces
Team
$50 / month
  • Team collaboration
  • Admin controls
  • Shared spaces
  • Priority support

Key features

Mobile app
Team collaboration
Multi-language
Integrations
Claude, ChatGPT, Cursor, Apple Calendar, Slack
Input types
text
Output types
text
Best For
knowledge workers, consultants, product teams

Compare key features

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Feature
Craft
Fabric
Notion AI
Pricing
Freemium
Freemium
Freemium
Free plan
Yes
Yes
Yes
Free trial
Yes
No
No
API
No
No
Yes
Team support
Yes
Yes
Yes

Frequently asked questions

Does Craft have AI features?+

Yes. Craft includes a built-in AI assistant for drafting, summarizing, rewriting, and translating, with multiple model tiers and native MCP connections to external assistants.

Is Craft free?+

Craft has a free Starter plan with limits on content blocks and storage. Paid plans unlock unlimited docs, the AI assistant, and version history.

What platforms does Craft support?+

Craft runs on macOS, iOS, iPadOS, Windows, and the web, with syncing across devices.

Can teams collaborate in Craft?+

Yes. Team and Business plans add shared spaces and collaboration features for organizations.

How does Craft compare to Notion?+

Craft emphasizes polished, design-led documents and simplicity, while Notion offers more database and workflow flexibility. Craft is often preferred for beautiful, shareable output.

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