Brevo

Brevo is an affordable all-in-one email, SMS, and CRM marketing platform with AI content generation, predictive lead scoring, and send-time optimization, priced by emails sent.

Brevo is a European-built marketing platform that consolidates email campaigns, SMS and WhatsApp messaging, marketing automation, landing pages, and a lightweight CRM into one affordable package. Its defining pricing choice is that it charges by the number of emails sent per month rather than by list size, which suits businesses with large but infrequently mailed contact lists. The platform has layered in AI across the funnel: an AI content generator drafts email copy, send-time optimization picks the best moment to deliver, and newer AI Lab features add predictive lead scoring and AI segmentation on higher tiers. Combined with automation workflows and transactional email, it functions as a broad marketing and communication hub for SMBs. Brevo's free plan is genuinely usable, offering thousands of emails per month, and paid plans start low at around $9/month. Higher tiers unlock advanced automation, WhatsApp, and AI features, with a Professional tier for high-volume senders. It is a strong value platform, though very large or design-heavy senders may find its templates and deliverability tooling less refined than premium specialists.