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Attio vs 11x

Attio11x

Bottom line: Attio for venture-backed startups; 11x for teams wanting to automate outbound SDR work.

A flexible, data-model-driven CRM for modern go-to-market teams.

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AI "digital workers" for sales, including the Alice SDR and Julian phone agent.

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Votes00
PricingFreemiumPaid
CategorySalesSales
Tags
crmsalesgo-to-marketdata-enrichmentworkflow-automation
ai-sdroutbound-automationsalesai-agentsvoice-agent
Best for
  • Venture-backed startups
  • Small-to-mid revenue teams
  • Agencies with custom pipelines
  • Teams wanting to automate outbound SDR work
  • Companies scaling outreach without hiring
  • Organizations comfortable running AI pilots
Pros
  • Highly flexible, customizable data model
  • Fast, modern, spreadsheet-like interface
  • Automatic email and calendar sync
  • Generous free plan for small teams
  • Strong automation and reporting capabilities
  • Automates time-consuming outbound SDR tasks
  • Alice 2.0 is a reported architectural rebuild
  • Adds AI voice outreach via Julian
  • Well-funded with top-tier investors
  • Integrates with major CRMs and outbound tools
Cons
  • AI and enrichment features metered via credits add cost
  • Paid plans billed annually with a monthly premium
  • Fewer mature integrations than Salesforce or HubSpot
  • Customization flexibility requires upfront setup effort
  • Less proven for large enterprise or heavy compliance use
  • Faced scrutiny over inflated logos and revenue claims
  • Reported churn and a leadership change
  • Reviews cite generic output and heavy setup effort
  • No published pricing and high minimum contracts
  • No free plan or self-serve trial

Comparison generated from each tool's listing. Add or remove tools above to change it.