Clay
sales
Clay is a B2B data enrichment and outbound automation platform that combines multiple data providers, AI-powered research agents (Claygents), and workflow automation for sales and marketing teams
Pricing
Free plan
Rating
—
Votes
0
Head-to-head comparison
Clay vs 11x
Compare Clay and 11x side by side across pricing, features, ratings, pros, cons, best-fit use cases, and alternatives.
11x
sales
AI "digital workers" for sales, including the Alice SDR and Julian phone agent.
Pricing
Paid
Rating
—
Votes
0
Feature comparison
Feature
Clay
11x
Category
sales
sales
Pricing
Free plan
Paid
Free plan
API access
Mobile app
Browser extension
Team collaboration
Custom training
Self-hosted option
Offline mode
Multi-language support
Clay pros and cons
Waterfall enrichment chains 200+ data providers in sequence, delivering materially higher contact coverage and match rates than any single-vendor data source can achieve
Claygent AI agents let teams answer bespoke research questions about companies and people at scale, replacing hours of manual prospect research
The signals engine surfaces buying triggers like job changes and promotions, enabling timely, relevance-driven outreach rather than static list building
A single data marketplace consolidates purchasing and credits across many providers, removing the need to negotiate and manage separate vendor contracts
The platform has a genuine learning curve; formulas, conditional logic, and multi-step recipes take time to master before teams see full value
Consumption-based pricing splits platform fees from data credits, making total spend hard to predict and prone to climbing quickly at higher volumes
Recent plan restructuring moved API and CRM features into higher tiers, raising effective costs for some mid-tier users
11x pros and cons
Automates time-consuming outbound SDR tasks
Alice 2.0 is a reported architectural rebuild
Adds AI voice outreach via Julian
Well-funded with top-tier investors
Faced scrutiny over inflated logos and revenue claims
Reported churn and a leadership change
Reviews cite generic output and heavy setup effort
Which one should you choose?
Best overall signal
11x
Selected using Toolglade popularity signals such as views and votes.
Best value signal
Clay
Selected using free-plan availability and engagement signals.
Best for
Clay
- Sales development and outbound teams building scalable prospecting systems
- RevOps teams standardizing enrichment and data hygiene across the funnel
- Growth marketers running account-based marketing programs
- Agencies delivering lead generation and outbound as a service
- Data-fluent operators who want to build custom enrichment workflows
11x
- automating outbound SDR tasks
- AI-driven prospect research
- scaling outreach without headcount
- AI voice/phone outreach
- Teams wanting to automate outbound SDR work
FAQ
Is Clay better than 11x?
It depends on your use case. Compare category fit, pricing, feature availability, and ratings before choosing.
Which tool has a free plan?
Clay and 11x may not offer a free plan based on current Toolglade data.