Woodpecker

Cold email outreach with warm-up, deliverability, and AI interest detection

Hand-reviewed by the Toolglade team·Updated Aug 2026

email#cold-email#outreach#deliverability#email-warmup

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Toolglade’s take

Woodpecker is a dependable, deliverability-first cold email platform, and its per-prospect pricing with unlimited seats and inboxes is a genuine advantage for agencies. Free warm-up, inbox rotation, and AI interest detection are practical touches that keep campaigns healthy. The main trade-off is the slot model: sending pauses once you hit your prospect cap, so heavy senders must plan around it. A strong, no-nonsense pick for B2B outreach teams.

About Woodpecker

Woodpecker is a deliverability-focused cold email platform priced per contacted prospect, with free warm-up, inbox rotation, AI interest detection, a B2B lead finder, and optional LinkedIn automation.

Woodpecker is a long-standing cold email tool built around deliverability. Its distinctive pricing charges by the number of new prospects you contact each month (a 'slot' model) rather than per seat, and it bundles unlimited team members and unlimited connected email accounts on its plans, which suits agencies and multi-inbox setups. Free built-in warm-up, inbox rotation, and deliverability monitoring are aimed at keeping campaigns out of spam. On the automation side, Woodpecker offers condition-based sequences, AI interest-level detection to flag warm replies, a B2B lead finder, and optional LinkedIn automation as an add-on. This makes it a fairly complete multichannel outreach system for teams that want to combine cold email with LinkedIn touches while keeping sending reputation healthy. Pricing scales through Starter, Growth, Scale, and Max tiers, with the effective cost tied to how many prospects you reach. Add-ons like LinkedIn automation and an agency panel sit on top. Woodpecker is a solid, deliverability-focused choice for B2B outreach, though the per-prospect model means campaigns pause once you hit your contact limit, and heavy senders should model costs carefully.

TL;DR

Woodpecker is a deliverability-first cold email platform priced per contacted prospect with unlimited seats and inboxes, plus warm-up, AI interest detection, and LinkedIn add-ons.

Company overview

Woodpecker is an established cold email and outreach vendor known for a deliverability-first approach and its per-prospect pricing model. It serves B2B sales teams, agencies, and SMBs running outbound campaigns.

The company has steadily expanded from pure cold email into multichannel outreach with LinkedIn automation, lead finding, and AI reply analysis, positioning itself as a complete outbound system.

Product features

Woodpecker provides condition-based email sequences, free warm-up, inbox rotation, and deliverability monitoring, plus AI interest-level detection on replies. It includes a B2B lead finder and optional LinkedIn automation for multichannel campaigns.

Pricing scales by the number of prospects contacted across Starter, Growth, Scale, and Max tiers, with unlimited team members and email accounts. Add-ons include LinkedIn automation and an agency panel.

Target market

The core market is B2B sales teams, lead-generation agencies, and SMBs that run outbound email at scale and care about deliverability. It is not aimed at B2C bulk marketing.

Buyer personas

End users

SDRs, founders, and agency operators running outreach.

Buyers

Sales leaders and agency owners choosing an outreach stack.

Key influencers

Sales ops and deliverability specialists.

Ideal customer profile

A B2B team or lead-gen agency running multi-inbox cold email that values deliverability and per-prospect pricing.

Funding & performance

Funding details are not prominently disclosed; verify any investment information with primary sources.

Pros & cons

Pros

Per-prospect pricing instead of per-seat
Unlimited team members and email accounts
Free email warm-up and inbox rotation
AI interest-level detection on replies
Deliverability monitoring built in
Agency features and LinkedIn add-on

Cons

Campaigns pause when you hit the prospect limit
LinkedIn automation is a paid add-on
Slot model can be confusing to budget
No permanent free plan
Costs climb for very high send volumes

Pricing plans

Starter

$29 / month

Prospect-based sending limit
Free email warm-up
Inbox rotation
Unlimited email accounts
Unlimited team members

Growth

$84 / month

Higher prospect volume
AI interest detection
Deliverability monitoring
Condition-based campaigns

Scale

Custom / month

Larger prospect volume
B2B lead finder
Agency features
Priority support

Max

Custom / month

Highest prospect volume
Full feature set
LinkedIn automation add-on
Agency panel add-on

Key features

API

Team collaboration

Multi-language

Integrations

Salesforce, HubSpot, Pipedrive, Zapier, LinkedIn

Input types

text

Output types

text

Best For

B2B sales teams, Agencies, Cold email outreach

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Pricing

Paid

Free plan

Free trial

Yes

API

Yes

Team support

Yes

Frequently asked questions

How does Woodpecker's pricing work?+

It charges based on how many new prospects you contact each month (a slot model) rather than per user, and includes unlimited seats and email accounts.

Does Woodpecker help with deliverability?+

Yes. It includes free email warm-up, inbox rotation, and deliverability monitoring to keep campaigns out of spam.

Can I do LinkedIn outreach too?+

Yes, LinkedIn automation is available as a paid add-on, enabling multichannel sequences alongside email.

What is AI interest-level detection?+

It analyzes replies to flag how interested a prospect appears, helping you prioritize warm leads.

Is there a free plan?+

There is a free trial rather than a permanent free plan, with paid tiers scaling by prospect volume.