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Vidu

AI video generation with native audio and long clips

video#ai-video#text-to-video#image-to-video#video-generation
Free plan Claimed API
Toolglade’s take

Vidu is one of the more capable AI video generators, with genuinely useful differentiators: long continuous clips (up to 16s at 1080p), strong character/object consistency via reference-to-video, and native synchronized audio. It is credit-based and affordable, which helps creators experiment. As with all AI video, results vary by prompt and subject, and it is a China-headquartered platform, which some enterprises weigh for data or procurement reasons.

About Vidu

Vidu is an AI video generator from Shengshu Technology that creates short cinematic clips from text prompts, images, or up to seven reference photos, with companion image and sound tools. Its Q3 model generates up to 16 seconds of continuous 1080p video at 24fps in a single pass and outputs synchronized native audio and video together. Reference-to-video keeps characters, objects, and environments consistent across a shot. Pricing is credit-based and affordable, making it popular with creators and marketers producing short-form video.

Vidu is a generative video platform built by Shengshu Technology, a Beijing-based startup founded by Tsinghua University researchers. It converts text prompts, still images, or a set of reference photos into short video clips, and offers companion image and sound-effect generation. Modes include text-to-video, image-to-video, and a reference-to-video mode where you upload up to seven reference images of characters, objects, and environments and the model keeps them consistent across the shot. Vidu's Q3 model is a standout for two reasons: it can generate up to 16 seconds of continuous 1080p video at 24fps in a single pass, among the longest continuous windows of leading tools, and it was among the first to output synchronized native audio and video together, rather than requiring separate voiceover or sound stitching. Shengshu has raised substantial capital, including a large Series B led by Alibaba Cloud in 2026, and has been reported as a high-valuation AI video contender. Vidu's pricing is credit-based and affordable, making it attractive to creators and marketers producing short-form video who value clip length, character consistency, and built-in audio.

TL;DR

Vidu is an AI video generator from Shengshu Technology that turns text, images, or up to seven reference photos into short cinematic clips. Its Q3 model produces up to 16 seconds of continuous 1080p video with synchronized native audio in a single pass, and reference-to-video keeps characters consistent. Pricing is credit-based and affordable with a free tier. Shengshu is well-funded, including a large Series B led by Alibaba Cloud in 2026.

Company overview

Vidu is developed by Shengshu Technology, a Beijing-based AI startup founded by Tsinghua University researchers, focused on generative video and world models. Its products include the Vidu video generator plus companion image and sound tools.

Shengshu has raised substantial capital, including a Series A+ of over RMB 600 million in early 2026 and a Series B of about RMB 2 billion led by Alibaba Cloud in April 2026, with additional backers such as Baidu Ventures. It has been reported as a high-valuation AI video contender.

Product features

Vidu generates short cinematic clips via text-to-video, image-to-video, and reference-to-video modes, the last keeping up to seven referenced characters, objects, and environments consistent across a shot.

Its Q3 model produces up to 16 seconds of continuous 1080p video at 24fps in a single pass and outputs synchronized native audio and video together, with companion image and sound-effect generators alongside.

Target market

Content creators, social marketers, and small studios producing short-form video who value clip length, character consistency, and built-in audio at an affordable price.

Buyer personas

End users

Creators and marketers generating short-form videos and animated scenes.

Buyers

Content and marketing leads adopting AI video tools for their teams.

Key influencers

AI-video creators and communities that benchmark quality and features.

Ideal customer profile

Short-form video creators and marketing teams wanting long, character-consistent clips with native audio at a low per-video cost.

Funding & performance

Shengshu Technology has raised substantial capital, including a Series A+ of over RMB 600 million in early 2026 and a Series B of about RMB 2 billion led by Alibaba Cloud in April 2026.

Pros & cons

Pros

  • Up to 16s continuous 1080p clips (long for the category)
  • Native synchronized audio and video in one pass
  • Reference-to-video keeps characters/objects consistent
  • Multiple modes: text, image, and reference to video
  • Affordable credit-based pricing with a free option
  • Backed by well-funded Shengshu Technology
  • Companion image and sound-effect generators

Cons

  • Output quality varies by prompt and subject
  • Credit consumption can add up for heavy use
  • China-headquartered platform may raise procurement questions
  • Clips are still short compared to real production
  • Occasional artifacts and consistency errors
  • Fewer fine editing controls than pro video tools

Pricing plans

Free
$0 / month
  • Limited monthly credits
  • Access to core video modes
  • Try Q3 generation
Standard
$10 / month
  • ~800 credits/month
  • Up to ~200 videos
  • Text/image/reference to video
Premium
$35 / month
  • ~4,000 credits/month
  • Up to ~1,000 videos
  • Higher priority generation
Ultimate
$99 / month
  • ~8,000 credits/month
  • Relaxed / unlimited generation
  • Highest priority

Key features

API
Multi-language
Integrations
Web app, API, Companion image and sound-effect tools
Input types
text, image
Output types
video
Best For
short-form cinematic video, character-consistent scenes, video with native audio, text- and image-to-video

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Frequently asked questions

How long can Vidu videos be?+

Vidu's Q3 model can generate up to 16 seconds of continuous 1080p video at 24fps in a single pass, one of the longer continuous windows among leading AI video tools.

Does Vidu generate audio?+

Yes. The Q3 model outputs synchronized native audio and video together in a single generation, so you don't need to add voiceover or stitch sound separately.

What is reference-to-video?+

It is a mode where you upload up to seven reference images of characters, objects, and environments, and Vidu keeps those entities consistent across the generated shot.

Who makes Vidu?+

Vidu is built by Shengshu Technology, a Beijing-based startup founded by Tsinghua University researchers and backed by major investors including Alibaba Cloud.

Is there a free version?+

Yes. Vidu offers a free tier with limited credits, plus affordable paid plans (Standard, Premium, Ultimate) that grant more monthly credits.

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