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Supertone

Korean-born voice AI platform for TTS, real-time voice changing and cloning

audio#voice ai#voice cloning#real-time voice changer#korean tts
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About Supertone

Supertone is a South Korean voice AI platform, part of HYBE, offering TTS, real-time voice changing, voice cloning and audio enhancement, with especially strong Korean and multilingual speech and developer APIs.

Supertone, founded in 2020 and headquartered in South Korea, builds a voice intelligence platform spanning several products. Supertone Play is a text-to-speech studio with 150+ voices, Supertone Shift is a real-time voice-changing and conversion tool popular with streamers and creators, and the company also offers voice cloning, audio enhancement and developer APIs. A distinguishing strength is its Korean-language quality, developed with roots in Seoul National University voice AI research, capturing subtle intonation and emotion that many Western tools miss; its Sona Speech models support around two dozen languages. The company has also pushed on-device, GPU-free TTS with its Supertonic model for low-latency, efficient synthesis. Supertone is backed by and part of HYBE, the entertainment company behind major K-pop acts, giving it strong ties to music and media production. It serves creators, game and media studios, and enterprises through both self-serve products and API integrations, with pricing that spans free trials to enterprise deals.

TL;DR

Supertone is a South Korean voice AI platform, part of HYBE, offering TTS, real-time voice conversion, cloning and audio enhancement, with standout Korean and multilingual quality and APIs.

Company overview

Supertone was founded in 2020 by researchers including Kyogu Lee and Hoon Heo, with roots in Seoul National University voice AI research. It was acquired by and integrated into HYBE, the entertainment company behind major K-pop acts, aligning its technology with music and media production.

The company has expanded from research into a multi-product voice intelligence platform used by creators, studios and enterprises.

Product features

Supertone's products include Supertone Play (TTS with 150+ voices), Supertone Shift (real-time voice changing), voice cloning, audio enhancement and the Sona Speech models supporting around two dozen languages. Supertonic offers on-device, GPU-free low-latency synthesis.

The platform is offered through self-serve products and APIs, including an AWS Marketplace listing, with pricing spanning free trials to enterprise deals.

Target market

It serves streamers and creators, media and dubbing studios, game developers and Korean-language and multilingual projects.

Buyer personas

End users

Creators, streamers and studio audio teams generating or converting voice.

Buyers

Media companies, game studios and enterprises licensing voice AI.

Key influencers

K-pop and entertainment industry, voice AI research community.

Ideal customer profile

A media studio, game developer or creator, especially working in Korean or multilingual contexts, that needs high-quality TTS, voice conversion or cloning with enterprise API support.

Funding & performance

Supertone raised venture funding before being acquired by HYBE; specific amounts should be verified.

Pros & cons

Pros

  • Best-in-class Korean TTS quality
  • Real-time voice conversion for live use
  • Voice cloning from short recordings
  • On-device, GPU-free TTS option (Supertonic)
  • Backed by HYBE with media industry ties
  • Developer APIs and AWS Marketplace listing

Cons

  • Some products and docs are Korea-first
  • Enterprise pricing is not fully transparent
  • No dedicated mobile app for all tools
  • Voice cloning raises consent considerations
  • Feature set spread across multiple products

Key features

API
Multi-language
Integrations
API, AWS Marketplace
Input types
text, audio
Output types
audio

Compare key features

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Feature
Supertone
Hume AI
Wispr Flow
Pricing
Freemium
Freemium
Freemium
Free plan
Yes
Yes
Yes
Free trial
Yes
Yes
Yes
API
Yes
Yes
No
Team support
No
Yes
Yes

Frequently asked questions

Who owns Supertone?+

Supertone is a South Korean voice AI company that is part of HYBE, the entertainment group behind major K-pop artists.

What does Supertone offer?+

Text-to-speech (Supertone Play), real-time voice changing (Supertone Shift), voice cloning, audio enhancement and APIs.

Is Supertone good for Korean?+

Yes, it is widely regarded as a top Korean TTS platform, with strong intonation and emotional expression.

Can I clone my voice?+

Yes, Supertone supports voice cloning from a short recording, subject to consent requirements.

Does Supertone have an API?+

Yes, it offers developer APIs and is listed on AWS Marketplace for enterprise integration.

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