Pebblely

Pebblely is an AI product-photography tool that removes backgrounds and places products into professional scenes and lifestyle settings in seconds. Bootstrapped in Singapore by Swee Kiat Lim and Alfred Lua in 2023, it grew to over a million users on a simple self-serve model. It uses a freemium model with a free tier (around 40 images) and affordable volume-based paid plans, making it a low-risk pick for small e-commerce sellers rather than a deep design suite.

Pebblely is an AI tool that turns plain product photos into polished marketing images. Upload a product, and it automatically removes the background and places the item into professional-looking scenes and backgrounds, from clean studio setups to lifestyle contexts, in seconds. The goal is to give small e-commerce sellers professional product imagery without hiring a photographer or booking a studio. The company is based in Singapore and was co-founded in 2023 by Swee Kiat Lim and Alfred Lua, who deliberately bootstrapped rather than chasing large venture rounds (though they had some early backing from BLOCK71 and SUTD's entrepreneurship arm). Pebblely grew to more than a million users on the strength of a simple, self-serve product. Pebblely uses a straightforward freemium model. A free tier provides a set number of images to test the tool, and paid plans (Lite, Basic, and Pro) are billed monthly by image volume, with annual billing offering roughly two months free. This makes it accessible and low-risk for small sellers. Verify current image quotas and prices on the site.