Omnisend

Omnisend is an ecommerce-focused email and SMS marketing platform with pre-built automations, behavior-based segmentation, popups, and AI content tools that integrate directly with major store platforms.

Omnisend focuses squarely on ecommerce email and SMS, giving online stores the automations that drive revenue: welcome series, abandoned-cart recovery, browse abandonment, order and shipping notifications, and win-back flows, all pre-built and product-aware. Because it is designed around stores, campaigns can pull in products, discount codes, and recommendations natively. The platform combines email, SMS, and web push in one place, with segmentation based on shopping behavior, popups and forms for list growth, and A/B testing. AI assists with content generation and campaign optimization, and reporting ties messaging back to sales so merchants can see revenue per campaign and automation. Omnisend is known for a functional free plan and transparent, contact-based pricing, with the Standard plan from around $16/month and Pro from around $59/month adding unlimited emails and advanced features. As of 2026, SMS on new paid subscriptions is limited to the Pro plan. It is an excellent fit for small and midsize DTC brands, though very large senders may eventually weigh dedicated enterprise platforms.