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Ocoya

Ocoya is an AI-powered social media management platform that automates content creation, scheduling, and engagement a...

Updated Jun 2026
automation#marketing-content#write-content#automate-workflows
Free plan Teams

About Ocoya

Ocoya is an AI-driven social media management platform that combines content generation, design, scheduling, and automated engagement in one workspace. Built around ready-to-use AI agents and automation workflows, it targets marketers, freelancers, agencies, and small businesses that manage multiple social profiles and want an affordable alternative to a full social media agency. Plans range from around $15 to $159 per month with a 7-day free trial.

Ocoya is an AI-powered social media management platform that brings content creation, design, scheduling, and engagement together in a single workspace. Rather than juggling separate tools for writing captions, generating visuals, and publishing posts, users can lean on AI agents and automated workflows to produce and distribute content across multiple social channels. The platform positions itself explicitly as an alternative to hiring a social media agency. The product is built around AI agent templates that automate common tasks like multi-channel posting, direct-message responses, and ongoing engagement, with the option to build custom agents for specific needs. Alongside the AI features, Ocoya offers a familiar scheduling calendar, design tools for creating post visuals, and workspace management so teams can collaborate on content across brands or clients. Ocoya is aimed at marketers, freelancers, content creators, agencies, and small business owners who manage several social profiles and want to reduce the manual overhead of daily posting. Tiered plans scale from a single user managing a handful of profiles up to agency-grade setups supporting dozens of team members and unlimited workspaces. The pricing sits deliberately in the middle of the market — more capable than a bare scheduler but well below enterprise suites — which makes it attractive to growing businesses. As with any all-in-one platform, the depth of individual features (particularly integrations and AI output quality) varies, so prospective buyers should use the free trial to confirm the tool covers the specific channels and workflows they depend on. Buyers should verify current pricing, plan limits, and supported integrations on Ocoya's official site, as these details change over time.

TL;DR

Ocoya is a bootstrapped AI social media management platform that unifies content creation, design, scheduling, and automated engagement using AI agents and workflows. Founded in 2021 by Joe Sutcliffe and Aivaras Tumas, it targets agencies, freelancers, and small businesses with plans from $15 to $159 per month. It positions itself as an affordable alternative to hiring a social media agency.

Company overview

Ocoya, operating as UAB Ocoya, was founded in 2021 by Joe Sutcliffe and Aivaras Tumas. The company builds an AI-powered platform that automatically generates, publishes, and manages social media posts, aiming to let businesses handle social marketing without a dedicated agency.

Ocoya is a bootstrapped company that has grown without outside venture funding, operating with a small team. It reported roughly $726K in ARR in 2024 (up from $600K in 2023) at a valuation of about $2.2M, and markets itself as serving hundreds of thousands of users worldwide.

Product features

Ocoya centers on AI agents and automation workflows that create and schedule content across multiple social channels. Users can start from templates such as a multi-channel social poster or a DM chatbot, or build custom agents tailored to their own engagement and posting needs.

Beyond content generation, the platform includes design tools for producing post visuals, a scheduling calendar for planning cadence, and workspace management for collaboration. Higher tiers expand the number of workspaces, users, social profiles, and AI credits, scaling from an individual creator up to agency-level operations.

Ocoya connects to a range of integrations spanning social networks, ecommerce, and design software so that content, publishing, and assets stay linked in one environment. The exact supported platforms are published on its integrations page.

Target market

Ocoya serves marketing agencies, freelancers, content creators, and small-to-midsize businesses that manage multiple social profiles and want to reduce manual posting work. Its $15–$159 pricing range deliberately targets growing businesses that have outgrown basic schedulers like Buffer but cannot justify the cost of enterprise suites like Hootsuite.

Buyer personas

End users

Social media managers, freelancers, and small-team marketers who create, schedule, and publish content daily and want AI to speed up copy and visuals.

Buyers

Agency owners and small business decision-makers weighing the cost of software against hiring or retaining a social media agency.

Key influencers

In-house marketing leads and creative directors who evaluate whether the tool matches brand standards and workflow needs.

Ideal customer profile

A growing agency, freelancer, or small business managing several social profiles that needs affordable, consolidated AI content and scheduling and is comfortable reviewing AI output before publishing.

Funding & performance

Ocoya is bootstrapped with no outside funding. It reported approximately $726K ARR in 2024 (up from $600K in 2023) and a valuation of around $2.2M, operating with a small team.

Pros & cons

Pros

  • AI-powered content generation eliminates manual post composition and design work, according to verified user reviews
  • All-in-one platform combining content creation, scheduling, and analytics in a single hub
  • Supports multiple workspaces and team members for agency-scale operations (up to 20 workspaces on Gold plan, 50 team members on Diamond)

Cons

  • Integration issues reported with certain platforms, particularly TikTok, despite being advertised on the website
  • Multiple reviews cite unfulfilled feature promises and lack of ongoing development ('Abandonware' criticism on G2)
  • Customer service and refund disputes reported, with some users experiencing unresolved billing issues

Pricing plans

Diamond
$159 / month
  • Up to 150 social media profiles
  • 50 team members
  • Unlimited workspaces

Key features

Team collaboration
Multi-language
Input types
text, image
Output types
text, image, scheduled posts

Compare key features

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API
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Team support
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Frequently asked questions

How much does Ocoya cost and what will I actually pay?+

Ocoya's paid plans run from $15/month (Bronze) to $159/month (Diamond), billed monthly, with roughly a 20% discount when paying yearly. Each tier scales workspaces, users, social profiles, and AI credits — for example, Bronze covers 1 user and 5 profiles, while Diamond supports 50 users and 150 profiles. A custom Enterprise plan is available for larger organizations with specific needs.

Is there a free trial or free plan?+

Ocoya offers a 7-day free trial that provides full access to the platform's features so you can evaluate it before committing. There is no permanently free tier described, so plan to move onto a paid subscription after the trial ends.

How does Ocoya's core workflow actually work?+

You connect your social profiles, then use AI agents and workflows to generate captions and visuals, schedule posts across channels, and automate engagement like DM responses. You can start from AI agent templates such as a social poster or DM chatbot, or build a custom agent for your own use case. Content moves through a scheduling calendar and shared workspaces for review and publishing.

What integrations and channels does Ocoya support?+

Ocoya connects to multiple social media networks along with ecommerce and design software to keep your content pipeline in one place. The exact roster of supported platforms is listed on its integrations page, so confirm that your specific networks and tools are covered before subscribing.

Does Ocoya support teams and multiple clients?+

Yes. Ocoya includes multi-user seats and workspace management designed for collaboration across brands or clients. Higher tiers unlock more users and workspaces — the Diamond plan supports up to 50 team members and unlimited workspaces — making it suitable for agencies managing many accounts.

Who is behind Ocoya and is it an established company?+

Ocoya was founded in 2021 by Joe Sutcliffe and Aivaras Tumas and operates as UAB Ocoya. It is a bootstrapped company that has grown organically rather than through outside venture funding. Buyers evaluating long-term reliability should weigh that it is a small, independent team.

Is Ocoya free?+

Ocoya operates on a freemium model with multiple paid tiers. While the research indicates a free trial is available and the homepage mentions 'Try free,' specific details about a permanent free plan's limitations were not clearly documented in the available research.

What does Ocoya integrate with?+

Ocoya integrates with major social media platforms including Facebook and TikTok, though user reviews specifically note integration reliability issues with TikTok. The platform advertises integrations on its dedicated integrations page, but specific platform details beyond Facebook and TikTok were not found in our research.

How does Ocoya compare to alternatives?+

Common alternatives mentioned include Vista Social (rated 4.8/5 on G2), RADAAR (4.7/5), Publer, FeedHive (4.6/5), and Planable. Competitors are often highlighted for better collaboration features and approval workflows. Ocoya differentiates itself with AI automation agents, though reviews suggest some competitors may offer more reliable integrations and feature development.

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