Landbot

A no-code builder for conversational chatbots and AI agents.

Hand-reviewed by the Toolglade team·Updated Aug 2026

automation#chatbot-builder#no-code#whatsapp#lead-generation

Free plan Free trial Claimed API Teams

Toolglade’s take

Landbot is an approachable, visual no-code builder that is especially popular for WhatsApp and lead-generation flows. Its recent AI repositioning adds LLM-powered agents on top of the classic flow editor, but note two pricing wrinkles: AI chats are metered separately from scripted chats (extra AI chats run around €0.10 each), and WhatsApp is gated behind higher tiers. Great for marketers; evaluate the chat accounting carefully if AI volume will be high.

About Landbot

Landbot is a no-code conversational chatbot and AI-agent builder with a visual flow editor, used to create web and WhatsApp bots for marketing, lead generation and support. AI chats are metered separately from scripted chats, and WhatsApp capabilities are gated to higher tiers.

Landbot is a no-code platform for building conversational experiences using a visual, drag-and-drop flow editor. Teams design chatbots for websites, WhatsApp and other messaging channels to capture leads, qualify prospects, book meetings and handle support. Historically known for its friendly builder and strong WhatsApp capabilities, Landbot repositioned in recent years around AI, adding AI-agent features on top of its rules-based flow builder. The visual editor remains the core: you map out conversation branches, add logic, integrate with CRMs and tools, and deploy without code. AI chats, where responses are generated by an LLM, are metered separately from standard scripted chats, and WhatsApp capabilities are gated to higher tiers. Landbot was founded in 2017 in Barcelona and has raised roughly $10 million in total funding, including an $8 million Series A in 2021. It is a solid fit for marketing and lead-generation teams that want an approachable builder with strong messaging support, though the split between scripted and AI chats, plus WhatsApp gating, means pricing deserves careful review.

TL;DR

Landbot is a no-code conversational chatbot and AI-agent builder centered on a visual flow editor, popular for web and WhatsApp bots for marketing, lead generation and support. It recently repositioned around AI, layering LLM agents on the classic flow builder. AI chats are metered separately from scripted chats, and WhatsApp is gated to higher tiers. Founded in 2017 in Barcelona, it has raised roughly $10 million. Best for marketing and lead-gen teams.

Company overview

Landbot is a Barcelona-based company founded in 2017 that builds a no-code conversational platform. It originally became known for an approachable visual flow builder and strong WhatsApp support, and has since repositioned around AI agents.

The company serves marketing, sales and support teams that want to build conversational experiences without code.

Product features

Landbot's core is a visual drag-and-drop flow editor for designing conversation branches and logic, plus integrations with CRMs, Google Sheets, Zapier and more. It deploys to web, WhatsApp and messaging channels and now includes AI-agent features.

AI chats are metered separately from scripted chats, and WhatsApp capabilities are gated to higher tiers. It exposes an API and supports multiple languages.

Target market

Marketing, growth, sales and support teams at SMBs and mid-market companies that want no-code conversational bots, especially for lead generation and WhatsApp.

Buyer personas

End users

Marketers and support staff building and managing bots, plus website and WhatsApp visitors interacting with them.

Buyers

Marketing and growth leaders, and SMB owners purchasing subscriptions.

Key influencers

Growth marketers, no-code communities and conversion-optimization practitioners.

Ideal customer profile

A marketing or growth team at an SMB or mid-market company that wants to capture and qualify leads through no-code web and WhatsApp conversations, with optional AI agent responses.

Funding & performance

Landbot has raised roughly $10 million in total funding, including an $8 million Series A in January 2021.

Pros & cons

Pros

Friendly, visual no-code flow builder
Strong WhatsApp and messaging support
AI agent features layered on scripted flows
Good integrations with CRMs and tools
Free Sandbox plan and 14-day trial
Popular with marketing and lead-gen teams

Cons

AI chats metered separately from scripted chats
WhatsApp locked behind higher-priced tiers
Extra AI chats add per-conversation cost
Can get pricey as volume grows
No self-hosting option
AI features newer than the mature flow builder

Pricing plans

Sandbox (Free)

€0 / month

~100 chats/month
Visual flow builder
No credit card required

Starter

€40 / month

~500 chats
Two seats
Limited AI chats
~€32/mo billed annually

Pro

€100 / month

Higher chat allowance
More integrations
Team features

WhatsApp Pro

€200 / month

WhatsApp at volume
Higher limits
Advanced messaging

Business

From €400 / month

High volume
Priority support
Advanced features

Key features

API

Team collaboration

Multi-language

Integrations

WhatsApp, Slack, Zapier, Google Sheets, CRMs

Input types

text

Output types

text

Best For

Lead capture and qualification, WhatsApp chatbots, Marketing conversation flows, Booking and forms

Compare key features

View all alternatives →

Feature

Landbot

Voiceflow

Chatbase

Pricing

Freemium

Free plan

Yes

Free trial

Yes

API

Yes

Team support

Yes

Frequently asked questions

What is Landbot best known for?+

Landbot is known for its friendly visual no-code flow builder and strong WhatsApp and messaging capabilities, popular for marketing and lead-generation bots.

How are AI chats priced on Landbot?+

AI chats, where an LLM generates responses, are metered separately from standard scripted chats, and extra AI chats cost around €0.10 each beyond your plan allowance.

Do I need a paid plan for WhatsApp?+

Yes. WhatsApp capabilities are gated to higher tiers, typically starting around €80 per month, with more volume requiring higher plans.

Is there a free plan or trial?+

Yes. Landbot offers a free Sandbox plan with a small monthly chat allowance and a 14-day free trial on paid plans, with no credit card required to start.

How much funding has Landbot raised?+

Landbot, founded in 2017 in Barcelona, has raised roughly $10 million in total, including an $8 million Series A in 2021.