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Ola Krutrim

Ola's India-built AI arm: Indic LLMs, the Kruti assistant, and an AI cloud

Editorially reviewedChecked Sep 2026How we review
chatbots#made in india#indian languages#llm#ai cloud
Free plan Free trial API
Toolglade’s take

Krutrim earned attention as India's first GenAI unicorn and as Bhavish Aggarwal's bet on a homegrown AI stack, from Indic LLMs to a consumer assistant to cloud GPUs. Be aware that the story has shifted fast: reporting indicates the Kruti consumer assistant was pulled from app stores in 2026 and the company refocused from foundation models and chips toward its AI cloud, so what you can actually sign up for today may differ from older coverage. The chatbot/LLM angle is real but no longer the centre of gravity, and its models have not matched global frontier systems on general benchmarks. Financials, valuations and product availability are all moving, so verify current status on the official sites. It is most interesting today as an India-hosted cloud and Indic-model provider rather than a consumer chatbot.

About Ola Krutrim

Krutrim is Ola founder Bhavish Aggarwal's AI company, building Indian-language LLMs (Krutrim-1/2), the Kruti consumer assistant, and Krutrim Cloud for GPU compute. India's first GenAI unicorn, it reportedly pivoted in 2025-2026 from foundation models and chips toward its AI cloud business.

Krutrim (from the Sanskrit for 'artificial') is the AI venture founded by Bhavish Aggarwal, the entrepreneur behind Ola and Ola Electric. It launched in 2024 with the goal of building Indian-language large language models and the compute to run them, and quickly became a landmark: it was reported as India's fastest company to reach unicorn status, raising a reported $50M at a reported $1B valuation in January 2024. Its early releases included Indic-focused LLMs (reported as Krutrim-1 and later Krutrim-2, a reported 12B-parameter model) positioned around Indian languages, sentiment analysis and code. On the consumer side, Krutrim launched Kruti in 2025, an agentic assistant pitched for everyday Indian tasks such as cab booking, bill payments, food ordering, image generation and research. Reports indicate Kruti was pulled from app stores in April 2026 as the company reprioritised. Alongside consumer AI, Krutrim built Krutrim Cloud, an in-house AI cloud offering GPU instances that the company reported as substantially cheaper than global hyperscalers, and it reportedly offered free cloud credits to drive early adoption. In late 2025 and into 2026, Krutrim reportedly shifted its strategy away from building frontier foundation models and its own AI chips (the planned Bodhi chip was reported scrapped) toward its AI cloud business, which reportedly reached its first annual profit on around ₹3 billion (roughly $31M) of FY26 revenue and 25-plus enterprise customers. This is an unusually fast-moving story, so treat the model line-up, the status of the Kruti app, funding and financial figures as reported claims and confirm the current picture before relying on any single detail.

TL;DR

Krutrim is Bhavish Aggarwal's India-first AI company and the country's first GenAI unicorn, spanning Indic LLMs, the Kruti assistant and Krutrim Cloud. In 2025-2026 it reportedly pivoted from foundation models and chips toward its AI cloud, which reportedly turned its first profit.

Company overview

Founded by Ola's Bhavish Aggarwal and launched in 2024, Krutrim set out to build Indian-language LLMs and the compute to run them. It reached a reported $1B valuation in January 2024 (a reported $50M raise), making it India's fastest GenAI unicorn. Reporting indicates a 2025-2026 strategic shift toward Krutrim Cloud, with foundation-model and chip efforts wound down.

Product features

Indic-focused LLMs (reported Krutrim-1 and Krutrim-2, a reported 12B model); the Kruti agentic consumer assistant (reportedly withdrawn from app stores in 2026); and Krutrim Cloud, an India-hosted AI cloud offering GPU instances at reportedly low prices.

Target market

Enterprises and developers in India seeking a domestic AI cloud and Indic-language models, plus (formerly) mainstream Indian consumers via the Kruti assistant. Reported enterprise customers span telecom, finance, healthcare, logistics, manufacturing and consumer internet.

Buyer personas

End users

Developers building Indic-language apps, plus consumers who used the Kruti assistant for everyday tasks.

Buyers

Enterprise CIOs/CTOs and platform leads evaluating an India-hosted AI cloud or domestic model provider.

Key influencers

Indian policy and sovereign-AI advocates, cloud architects, and the broader Ola/Bhavish Aggarwal ecosystem.

Ideal customer profile

An India-based enterprise that wants domestic, cost-competitive GPU compute and Indic-language models, and is comfortable with a provider whose product strategy is still evolving.

Funding & performance

Reported $50M at a reported $1B valuation in January 2024. Bhavish Aggarwal reportedly committed around $230M largely via his family office. Reports in 2025 described reduced fundraising targets (from a reported $500M to a reported $300M) amid muted investor interest. FY26 revenue was reported at about ₹3 billion (roughly $31M) with a first annual net profit. Treat all figures as reported.

Pros & cons

Pros

  • Ambitious, well-funded India-first AI effort with strong brand backing
  • First Indian generative-AI unicorn, signalling scale and intent
  • Indic-language focus across models and (formerly) a consumer assistant
  • Krutrim Cloud offers India-hosted GPU compute at reportedly low prices
  • Reported first profit and enterprise traction on the cloud side
  • Backed by an operator with real infrastructure-building experience

Cons

  • Strategy has shifted fast; product availability is a moving target
  • Kruti consumer assistant reportedly pulled from app stores in 2026
  • Own-chip (Bodhi) ambitions reportedly scrapped
  • Models have not matched global frontier systems on general benchmarks
  • Reported fundraising challenges and reduced targets in 2025
  • Less relevant as a chatbot today than as a cloud/model provider

Pricing plans

Krutrim Cloud free credits
Free / promotional (reported)
  • Reported free cloud credits to start
  • Access to GPU instances
  • Trial of Indic model APIs
Krutrim Cloud pay-as-you-go
Usage-based (INR) / usage
  • GPU instance pricing (reported low vs hyperscalers)
  • Model inference APIs
  • India-hosted infrastructure
Enterprise
Contact sales / custom
  • Custom AI-cloud deployments
  • Volume and SLA terms
  • Support for regulated / domestic-hosting needs

Key features

API
Multi-language
Integrations
Krutrim Cloud, model API endpoints, Hugging Face (open model releases, reported)
Input types
text
Output types
text, images (via Kruti, reported)
Best For
Indian-language chat and LLM tasks, India-hosted AI cloud/GPU compute, enterprises wanting a domestic AI stack, developers targeting Indic use cases

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Frequently asked questions

What is Krutrim?+

Krutrim is an Indian AI company founded by Ola's Bhavish Aggarwal. It builds Indian-language large language models, launched the Kruti consumer assistant, and operates Krutrim Cloud for GPU compute. It was India's first generative-AI unicorn.

Is the Kruti assistant still available?+

Reporting indicates Kruti was pulled from app stores in April 2026 as Krutrim reprioritised toward its AI cloud business. Check the official site for the current status before relying on it.

What does Krutrim do now?+

In 2025-2026 Krutrim reportedly shifted focus from building foundation models and its own AI chips toward Krutrim Cloud, an India-hosted AI cloud offering GPU compute, which reportedly reached its first profit.

Who is behind Krutrim?+

Krutrim was founded by Bhavish Aggarwal, the entrepreneur who founded Ola and Ola Electric. He has reportedly committed significant personal capital to the venture.

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