Freepik AI

Freepik is a graphic resources and stock content company founded in 2010 in Malaga, Spain. It historically operated stock platforms Freepik and Flaticon and has expanded aggressively into generative AI, acquiring the Magnific AI upscaler in 2024.

The company has assembled a broad AI suite aggregating leading third-party generative models alongside its own tools and asset library. In 2026 Freepik rebranded parts of its offering under the Magnific name, consolidating stock assets with its AI generation and upscaling tools.

Freepik AI provides text-to-image and image editing, AI video generation, audio, upscaling, background removal, and 3D-oriented tools, aggregating more than 30 models so users can pick the best engine per task. Collaborative 'Spaces' support shared workflows, and mobile apps and a developer API are available.

Beyond generation, the platform bundles Freepik's extensive stock library of images, vectors, videos, audio, and templates, positioning itself as an end-to-end asset creation and sourcing hub for creative teams.

Freepik AI serves graphic designers, marketers, social media and content teams, small businesses, agencies, and freelancers who want a single subscription covering both AI generation and stock assets.

Freepik Company is backed primarily by growth equity. In 2020, EQT Growth acquired a majority stake in a deal reported around 250 million euros. The company has since grown through revenue and acquisitions (including Magnific AI). Freepik is a private, revenue-generating company rather than a heavily venture-funded startup; precise recent totals are not publicly detailed.