Clay is a B2B data enrichment and outbound automation platform that combines multiple data providers, AI-powered research agents (Claygents), and workflow automation for sales and marketing teams
Consolidates the full outbound stack — enrichment, dialing, email, social, sequencing, and analytics — into a single workflow, reducing tool-switching and the cost of stitching point solutions together.
AI prospecting agents genuinely offload manual work such as list building, contact research, and message drafting, letting reps concentrate on live conversations.
Signal-driven prioritization using first- and third-party intent data helps teams focus outreach on accounts showing active buying behavior rather than blasting entire lists.
The Force Multiplier Rep tier bundles substantial enrichment credits, custom enrichment waterfalls, parallel dialing up to nine lines, and multiple warmed mailboxes — a strong package for high-volume SDR teams.
Note: Pricing is steep and rigid: plans start at $180/user/month with a 10-seat minimum, and the AI-heavy tier runs $499/user/month, putting it out of reach for smaller teams and lean budgets.
Note: Both tiers are demo-led with annual contracts and no self-serve trial, so buyers cannot easily test the platform before committing.
Note: The credit-based model for AI and enrichment usage can make total cost harder to predict for teams with variable prospecting volume.
Clay pros and cons
Waterfall enrichment chains 200+ data providers in sequence, delivering materially higher contact coverage and match rates than any single-vendor data source can achieve
Claygent AI agents let teams answer bespoke research questions about companies and people at scale, replacing hours of manual prospect research
The signals engine surfaces buying triggers like job changes and promotions, enabling timely, relevance-driven outreach rather than static list building
A single data marketplace consolidates purchasing and credits across many providers, removing the need to negotiate and manage separate vendor contracts
Note: The platform has a genuine learning curve; formulas, conditional logic, and multi-step recipes take time to master before teams see full value
Note: Consumption-based pricing splits platform fees from data credits, making total spend hard to predict and prone to climbing quickly at higher volumes
Note: Recent plan restructuring moved API and CRM features into higher tiers, raising effective costs for some mid-tier users
Which one should you choose?
Best overall signal
Regie.ai
Selected using Toolglade popularity signals such as views and votes.
Best value signal
Regie.ai
Selected using free-plan availability and engagement signals.
Best for
Regie.ai
High-volume SDR and BDR teams
Mid-market and enterprise B2B sales organizations
GTM teams consolidating a fragmented outbound tool stack
Sales leaders looking to scale pipeline without adding headcount
Teams committed to signal-driven, personalized outbound motions
Clay
Sales development and outbound teams building scalable prospecting systems
RevOps teams standardizing enrichment and data hygiene across the funnel